The much awaited 2011 VW Jetta was finally launched in Mumbai amidst much fanfare that usually accompanies any new car launch. Sadly enough, the VW family played it safe by not inviting or appointing any celebrities to be their brand ambassadors. Only Lutz Kothe, the PR and Head of Marketing as also Neeraj Garg, the Director and Member of Board for VW India were present along with senior officials from VW India, for the launch.
As expected the 2011 Jetta, though stylish, depicted the typical understated looks of the VW group and the only standout features for this car are the day time running lamps and the all new Navarra alloy wheel design. Twin exhaust pipes are also present. The Jetta is presently being offered only with the option of a 2.0 liter TDI engine which has an output of 140 Bhp and 320 Nm of torque. VW are offering both a 6 speed manual and 6 speed DSG transmission for this car. The 2011 Jetta would initially be offered in 4 variants and would be available across the 75 dealers that Volkswagen currently has in India. Bookings start from the onset. The 4 variants of the car include the likes of Trendline which would be the base variant, mid of the line Comfortline and the top of the line Highline variant which would be available both in DSG as also manual variant. The base model starts from Rs 14.12 and whilst the price of the top end variant hasn’t being revealed, Neeraj Garg put the estimate as around the Rs 18 lakhs mark for the manual top end one. All these prices are ex-show room, Delhi. In the interiors, the car boasts of a touch screen audio system with a 6 CD changer and also the likes of Parktronic system with acoustic warning and also a central display. Cruise control is also being offered. Another first in the segment would be the array of 8 airbags for the safety aspect.
The 2011 VW Jetta would compete against its own stablemate, the Skoda Laura, then the French flair Renault Fluence, American Chevrolet Cruze and also the Japanese Honda Civic. Localization components are said to be very low in this car and the car would be assembled at VW’s Aurangabad facility. As of now no sales target has been set by the company for the Jetta and VW hopes that the customers would like it as much as the older variant.