Maruti understands India better, Ritz enters top-10

Come this season of festivities and one sees a sudden jump in the sales of automobiles. People may choose to call it by varied names, but the Auto makers are not complaining a  bit. The car sales for the month of November were buoyed by the same festive sentiments with the top selling models across the spectrum registering new highs. But for some models the number dipped a bit compared to November which indicates the moderation in demand. Maruti Alto beat everybody’s expectation and continued to sell more than 30,000 units for the second consecutive month. But what was the shining armor in the hands of Maruti was its new car the Maruti Ritz which registered a sale of 6,377 units, beating Ford Figo and Tata Indica.

The premium hatchback segment also saw some fabulous performance with the i20 back in the top 10 with sales clocking the 7,000 mark. While at the same time the pricing strategy of Fabia has helped boost sales figure to over 9000 units. How true the adage that Indian customers are price sensitive.

In the mid-size segment, the Maruti Swift Dzire is holding its fort and remains the top-grosser with impressive sales figures of more than 10,000. It was a bitter sweet period for Volkswagen as its Vento picked up with sales of 2400, but the Polo showed a slight decline. Same was the fate with Ford’s Figo whose sales dropped from its monthly average of 6,500 units.

Among the more recent entrants, the Aria from the stable of Tata sold 225 units in November 2010 while in the same period the Hyundai Santa Fe sold 39 and the Skoda Yeti notched up a decent mark of 189 units.

In the utility vehicle segment, the Maruti Eeco had its way and reached the top-10 list for the first time, the reason may be its availability with the CNG variant. With all the happenings around can we expect our desi Tata’s to be mute spectators? You guessed it right. It has launched the new Winger platinum with a premium look and which is a spacious seven-seater van. It has been priced at Rs7, 40,000. Ex-showroom, Mumbai.

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