Tata launches Winger Platinum

Auto major Tata Motors launched a turbo-charged diesel version of its Winger van in Mumbai last month. While the Bharat stage-IV version of the Winger Platinum will cost a buyer Rs 7,39,000. ex-showrooom, Mumbai, the BS-III version will cost Rs 7,05,000. Tata Motors expect to double-up the sales of Winger which is currently estimated at 600 units a month. Tata winger is positioned to compete with the likes of Mahindra Xylo and Chevrolet Tavera as well as the Mahindra Bolero and Force Cruiser.

The unique characteristics of Tata, the use of customer feedback in product development is more evident than ever with the new Tata Winger Platinum. Due to this factor one may find a slew of features in the new variant. Sources at the launch said the idea behind launching the Platinum was because many potential customers evinced keenness to use the vehicle for personal usage as against commercial. To tap this market segment, Tata Motors will display the Winger as its passenger car in showrooms across various big cities throughout India.

The 6-8 seater utility vehicle category which is pegged at 26 percentage growth is the prime driver that Tata motor is trying to leverage with their new offering i.e. Tata Winger Platinum. The vehicle’s existing variants are a 9-12 seater where the growth is negative. Tata Winger has more legroom in the last row, easy access, and wider captain seats and is also complimented with a mobile charging point. It has 20 percent more space in the passenger area.

Meanwhile Tata has announced its intent to launch a CNG version of its seven-seater Tata Winger Platinum utility vehicle in about a year’s time frame.

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