Micra does the trick for Nissan Motors, registers record growth

Japanese auto maker Nissan has just reported the highest ever monthly sales in the Indian market during the month of January 2011. NMIPL registered the sales figure for the month of January at 1,857, which is a manifold increase from the paltry 40 vehicles it sold in the month of January 2011.

Nissan Micra has proved to be the blue-eyed-boy for the auto maker, with the majority of the sales coming through it. Out of the overall 1857 vehicles sold by Nissan, Micra commanded a share of 1784 units for January 2011 which is almost a 75 percent increase from the sales of December 2010, which stood at 1057 units. Thus January became the month in which the sales for the Micra have been recorded to be the highest ever in a single month, since it was launched in July 2010. To get things in perspective, the company revealed the statistics of the sales figures of Micra since 15th July 2010, which stood at 8225 units.

Out of the rest, the luxurious sedan, Nissan Teana sold 21 units for the month of January which is lower from its previous year’s tally for the same month of 30 units. The lifestyle SUV offered by Nissan, the X-trail clocked a sale of a decent 52 units which is a four-fold increase from its previous years tally for the same month which was registered at 10 units sold. The Micra from Nissan sports a 2 year manufacturer’s warranty or 50,000 kms (whichever comes early).

In oder to better understand the needs of the customer and in the process solve their queries, Nissan has set-up a Customer Care Centre-‘Nissan Care’. Every customer and potential customers can call the company on its Toll-free no 1800-209-4080 or, if they prefer to write, alternatively mailing the company by way of email to customercare.hai@email.nissan.in. In an effort to strike a better equation with the customers by providing them 24/7 service, the auto maker has introduced a whole gamut of service schemes and customer care tools which include Roadside Assistance and Extended Warranty for its vehicles starting with Nissan Micra.

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