13% Sales Growth in Q1 for Toyota in Europe

The largest car manufacturer in the world is facing a difficult time in wake of the Japanese tragedy which forced it to cut down its production output following parts supply shortage. The company, however, reported an increase of 13% in new car sales of Lexus and Toyota models for the year’s first quarter in Europe.

Toyota also reported that their monthly sales have been consistently exceeding their set targets since June. There were also reports that the general monthly sales of the company had crossed their 100,000 mark in March, a first since the same month in 2009. This was caused because of improved demand for their Land Cruiser, RAV4, Auris and Aygo. Toyota also reportedly claimed that their new Lexus CT 200h and Verso-S had strong debuts in this year’s first quarter.


The sales of their hybrid Lexus and Toyota vehicles also increased by 28% compared to their sales in 2010. March was also a great month for Toyota, with their global hybrid vehicle sales touching the 3mn mark. The sales of Toyota also increased by 28% in Ireland in this year’s first quarter, compared to 2010, while the sales of their Lexus model increased by 62% in comparison to the same period.

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