Chrysler to Hire New Personnel and Boost Production Following Demand Rise

Because of the Japanese crises which shutdown production factories in Japan leading to component shortages, many auto companies, especially Japanese auto giants where left short changed and had to decrease their production capacities at their various plants.

Though apart from Japanese auto companies, even other auto manufacturers were affected to some extent, this crisis has helped many rival manufacturers gain some lost ground and make their goals of being top manufacturers now seem a reality. One such company is the American luxury car manufacturer, Chrysler.

The company could possibly look forward to increasing their production as well as hiring new workers as they try to increase their market share. According to reports, the Auburn Hills manufacturer is contemplating adding around 3,000 new workers by year end. Because of the growing demand faced in US for vehicles and because of the in general recovery of this segment, most rival manufacturers are considering doubling their production capacities or other strategies.


The vice president of UAW, General Holiefield, said that Chrysler could possibly add more shifts at their three plants. Around 1,000 new jobs could be included each in the company’s Sterling Heights plant, Jefferson North plant in Detroit and lastly and their plant in Illinois. However, Chrysler has denied this report.

A spokesperson for the company, Jodu Tinson, said that they do not have any broadcast regarding additional shifts at their plants. According to reports, throughout April, the Grand Cherokee managed to increase its sales by 86%, while Chrysler managed to sell around 13,386 units of the Durango. The CEO of Chrysler, Sergio Marchionne, said that they would like to produce a Maserati brand SUV at Grand Cherokee.

The luxury manufacturers total sales increased by 22.5% in April in the US market alone, compared to the overall growth of 19.6% witnessed by the auto industry. This growth came even as the company decreased sales to their fleet customers cutting incentives.

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