Fiat trying to improve customer service by launching “Affinity” program

In a special bid to improve its much mangled customer service, Fiat India has launched a special program for doctors and it is called as “Affinity”. Under this particular scheme, health care professionals can enjoy a total benefit of INR 12,000 on the Fiat Linea & INR 9,000 on the Fiat Punto. Not only this, they can also participate in the ongoing festive promotions. Moreover, these customers can also trade in their existing cars and avail of a loyalty bonus, which has been specially hiked for them.

As it is doctors are quite busy in schedule and hence don’t have the requisite time to go in for a test drive. To rectify this situation, Fiat is facilitating a home test drive and also home pickup for doctors. Fiat’s innovative Blue and Me technology would also enable these doctors to stay in constant touch with their hospital as also patients. Speaking on the occasion, Fiat India’s Business Development VP, Ravi Bhatia said that Fiat recognizes the service that the community of doctors does to humanity and hence they have accorded this special program for them. He said that Fiat’s vastly acclaimed technologies would help in making lives easier for the doctors and thereon, their patients as well.

Fiat India

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