Force One SUV launched with an ex-show room price of Rs 10.61 lakhs


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The much talked about and anticipated SUV from Force Motors, the Force One has been finally launched today. The occasion was graced with the presence of Big B Amitabh Bachchan and the Firodias. An all new for a homegrown product, the Force One gets daytime running lamps, projector head lamps and also reverse parking sensors as standard. Moreover, the company has done the unthinkable by putting up only one variant for sale in the market. Sadly enough, this standard version lacks ABS and Force Motors Passenger Vehicle Division is thinking of bringing in an ABS equipped vehicle by December 2012. Also, there is an all new Multi Purpose vehicle coming up by the company in 2013-2014. Mr Prasan Firodia made it very clear that the company wouldn’t venture into the small car segment anytime even in the future.

Force One SUV Launched

While the Force One SUV boasts of having a 2.2 liter Crdi motor which is being borrowed from Mercedes. This 2.2 liter unit has an output of 141 Ps and 325 Nm of torque. A 5 speed manual gearbox sourced from Mercedes is also part of the package. Mr Firodia was however elusive when questioned on how come a Mercedes powerplant can be available in a sub Rs 11 lakhs car. This SUV though boasts of class leading space in its interiors and though there were no mentions of who exactly the competition would be, hints say that the Toyota Innova, Tata Safari, Tata Aria 4×2 and also the Mahindra Scorpio are the targets. Also, this is a 4×2 version and by 2012 end, there would be a 4×4 variant as well in the market.

Force One SUV

Force One SUV Launched Force One SUV Force One SUV

The Force One SUV would initially be distributed via 25 new dealers who wouldn’t be a part of the commercial vehicles that the company deals in. Moreover, the SUV would be available at those show rooms only towards September 2011. The man instrumental behind the design of this car was also present at the do. A new C in C chassis forms the backbone of this SUV. How well the market responds to a Force SUV remains to be seen in the times to come.

Force One SUV Photo Gallery

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16 Replies to “Force One SUV launched with an ex-show room price of Rs 10.61 lakhs”

  1. I THINK THE NEW FORCE MOTOR SUV IS AN OK LOOKING VEHHICLE…. IT IS NOT SOMETHING WHICH CAN TURN HEADS AROUND. BUT, I APPRECIATE THE EFFORT THAT HAS BEEN PUT IN EXCEPT THOSE PATHETIC LOOKING SET OF ALLOY WHHELS……. THE CATHING PONT IS THAT IT HAS A LOT OF GOODIES PUMPED IN AT A CONSIDERABLY LOW PRICE…….. BUT IF YOU HAVE SOME MORE GRANDS TO INVEST, GO FOR OUR LOVED SCORPIO AUTOMATIC VERSION.

  2. hi..i am planning for buy an suv,so saw ur force one its very sooper make and reason able price,but i need a detail specification about maintain es cos i am already suffering from heavy maintain es,plz send details about ur showrooms and service. thank you
    Dheeraj.M

  3. hi im planned for buying an big jeep like force one.but im unaware of how many kms/ltr,sales and service.pls send me details.thanks

  4. I saw the force one suv its really superb and the suspension (lotus engineering)is the additional advantage, the third row seating capacity is comfortable comparing to scorpio,safari,endeavour.

  5. hi im planned for buying an big jeep like force one.but im unaware of how many kms/ltr,sales and service.pls send me details.thanks

  6. This seems to be a good vehicle and i have already booked one.But the deciding factor will be on road performance.what seem to be negative factors are Airbags and ABS brakes.There are also contradictions on milage.

  7. I m intrested in buying suv, saw FORCE 1 looks like an ideal suv to buy can u post me detailed specifications and would life to know about the mileage

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