India’s largest car producer Maruti is all set to launch at least four new vehicles in the Indian market this year in various segments. 2011 was not a very good year for the auto giant as their market share plummeted by almost 40 percent. The company also witnessed a drastic fall in its sales figures for six months at a stretch. The purpose of the new launches in 2012 will be to regain Maruti’s lost prestige as well as market share.
Company CEO and MD S. Nakanishi acknowledged this fact and said that the sales figures of the company will be less that 2010-11. He cited continuous strikes at their Manesar plant and economic slowdown plant as the primary reason for this sales drop. But he was convinced that the company will be able to regain its lost ground in the upcoming financial year.