Hyundai aims to make a comeback in the Premium segment

Maruti Suzuki remains as the leader in the Indian car market but Hyundai is not far behind. Over the past decade both Hyundai and Maruti have been into fierce competition as both have a good line up of cars which can be seen rolling on the Indian roads but this time Hyundai once again plans to make an entry into the premium automobile market by rolling out with the upgraded versions of Sonata and Elantra.

The production and demand of both these cars is immense and these Hyundai feels that launching their upgraded versions in the Indian market will help it to make a perfect comeback in the lucrative Indian Premium market. A highly posted representative of Hyundai gave a statement saying that Hyundai is deeply eyeing the Indian premium market for the advancement of the company and thus plans to launch the new Sonata and Elantra in the market in a few months.

Hyundai aims to make a comeback in the Premium segment

Since last 4 years Hyundai has not rolled out any mid-size segment car in India but it feels now is the time to make a re-entry in the Indian market which is said to be the hub of automobiles nowadays and is considered as one of the most thriving automobile markets in the world. First in the line-up will be the new Hyundai Elantra which is being speculated to be launched in the next few months and will be priced in the range of 10-13 lakhs thus locking horns with Honda Civic, Toyota Corolla, Volkswagen Jetta and Chevrolet Cruze. Every year, more than 50,000 units of mid-size car segments are sold in India so Hyundai plans to increase this figure with its two cars lined up to be released this year. Later this month, Hyundai plans to roll out the new Sonata from its garage which will take on Honda Accord, Toyota Camry, Volkswagen Passat and Skoda Superb all of which sell over 15,000 units per year positively.

New Hyundai Elantra in India

Arvind Saxena who heads the operations of Hyundai in India has expressed that Hyundai is planning to increase its volumes of cars in the Indian market by a great extent as both the upcoming cars have been designed on the concept of fluidic design which is nowadays in demand owing to the success of the new fluidic Verna. Presently Hyundai had been leading the mid-segment market in India due to fluidic Verna but now it plans to maintain its stance in the market by launching the upgraded versions of Sonata and Elantra in the prospective Indian automobile market. Hyundai Santro, i10, i20 and Eon have increased the market shares of Hyundai by 19% over Tata in the passenger car market but there is still a lot to be achieved in order to make it the one of the most revered brand names when it comes to the mid-size car market.

Elantra would be coming in both diesel and petrol variants whereas Sonata will be launched only with a 2.4 L petrol engine.

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