Brio Helps Honda Siel Capture Significant Share of Premium Hatchback Segment

The Honda Brio is rapidly gaining market share in the extremely-crowded compact hatchback segment of the Indian car market. The car is manufactured by Honda Siel Cars India (HSCI), a joint venture between Japanese automobile giant Honda and Siel Limited. In April, HSCI sold 3,590 units of the Honda Brio in India. In comparison, Honda’s flagship sedan Honda City sold only 2,092 units last month.

The total sales of Honda’s hatchback cars during April was at 4,890 units, a figure higher than that of rival Chevrolet’s 4,622 units (Beat and the UVA) and Volkswagen’s 3,397 units (Polo). Honda’s share of the premium hatchback market in India stood at 7.3 percent for April 2012.

Brio Helps Honda Siel Capture Significant Share of Premium Hatchback Segment

HSCI’s senior vice-president (marketing & sales), Jnaneswar Sen commented on the company’s performance in April and said “Since we resumed Brio production from the middle of February 2012, we have sold more than 12,000 Brio and cumulatively over 14,000 units so far since its launch in September 2011. The contribution of  Brio to our overall sales volume has been over 44 percent in the last three months.”

Leave a Reply

Your email address will not be published. Required fields are marked *