Rolls-Royce celebrates success of Olympic with new badge-design

If you have been in front of your television set or were at the Olympic Stadium in London during the closing ceremony of the 2012 London Olympic Games, you must have noticed star performers on Rolls-Royce cars. The British luxury car manufacturer, Rolls-Royce has its own unparalleled appeal. This might be the reason why Rolls-Royce cars were used to bid the 2012 Olympic adieu.

It was during the closing ceremony that three Rolls-Royce cars were spotted sporting newly-designed badges. It was for the first time during the company’s 108-year history that cars have been spotted with new badge designs. The Rolls-Royce Bespoke Design Team-designed new badge replaced the 108 year old ‘double R-R’ badge.

Rolls-Royce new badge-design

With glorious English White finish, all the three Phantom Series II Drophead Coupes, driven by specially-trained Rolls-Royce employees, demonstrated three begrudged British artistes during the event, A Symphony of British music. Initially, all the convertibles veiled the artistes. But gradually as the car crossed the auditorium, the roof too descended gradually.

Replacing the conventional flowing gown of the Graceful Little Goddess, one can see the new badge (at the grille) to feature the iconic Spirit of Ecstasy with patriotic Union Flag. On the other hand, the centre of the steering wheel features the traditional laurel wreath and torch. At the same time, London 2012 too can be encountered to be featured on it surrounded by Olympic motto, ‘Citius, Altius, Fortius’.

Rolls-Royce’s Chief Executive, Torsten Muller-Otvos was spotted stating that he was delighted that Rolls-Royce Motor Cars was invited to take part in celebrating the success of the Games and it was appropriate that the company should recognise the occasion with a fitting tribute. He further added that the unique cars were hand built at the Home of Rolls-Royce at Goodwood by its dedicated and passionate workforce and the whole team could take great pride in their part in making history for the company.

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