New Mercedes-Benz B-Class uncovered; to be launched in Sept-October 2012

Shortly to be the nation’s first ever luxury Sports Tourer, the new generation Mercedes-Benz B-Class is all set to toll out in the Indian market and is likely to be valued in the price bracket of Rs.25 lakh range.

While addressing the increasing requirement for a comfy as well as airy tourer with genuine on road potentialities Mercedes-Benz is sincerelyeyeing to tap into this requirement with the ground breakingattempt of the B-Class.

Recently uncovered at the Buddh International Circuit, the shortly to be introduced B-Class, due to its extra dimensional capacities has been boasted as anautomobile for the Sports Tourersection.

Gigantic on space and impressive on performance, the novel B-Class is superlativelywell-matched for the requirements of a growingfigure of Sports Touring buffsin the Indian market. Amongst other high spots of the car is an aviation-inspired dashboard design, active 7G DCT gear case and vastlystylish trims and tools.

New Mercedes-Benz B-Class uncovered to be launched in Sept-October 2012

The new generation Mercedes-Benz B-Class was revealed by Mr. Peter Honegg, Managing Director and chief executive officer, Mercedes-Benz India in the company of Bollywood personalitypairGenelia D’ Souza and Ritesh Deshmukhand Mr. Debashis Mitra, Director, Sales & Marketing, Mercedes-Benz India.

This was accompanied by a First Drive practice for the media societyin the region of the Buddh International Circuit.

While talking to the others, Mr. Peter Honegg, Managing Director and chief executive officer, Mercedes-Benz India, stated that these are thrilling times for the company in the Indian market as they are all set to launchtheir first product in the novelsection of the Sports Tourer with the B-Class.

Mr. Debashis Mitra, Director, Sales & Marketing, Mercedes-Benz India also stated that this vehicle will offerup the maximumintensity of a active experience and is perfect to go with the flavor of the risingfigure of Sports Touring fansin the Indian market.

The marketing plans for the novel B Class have already started with the MTV Rising Stars competition, which was directed at the nation’s youth.

To generate further uproar around the launching, Mercedes-Benz B-Class has formed aninternet based sports travelingrivalrynamed the “Ultimate Touring trail” (UTT) with Bollywood celebs comprising KalkiKoechlin, GauravKapoor, Genelia D’Souza along withRiteshDeshmukhas element of the celeb board.

The company has also joined hands with several travel operators to offer up customized adventure packages intended at engaging the targetedviewers.

The company will primarilyprovide this Sports Tourer with a wide variety of petrol engines as well as a diesel editionaccompany this shortly.

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