Audi India carries on their dream spell in the Indian automobile business. The company is close to attain its 2012 sales objective of 8,000 vehicle units for the existing year.
The German luxury car manufacturer sold around 850 luxury vehicles during the last month (Oct 2012). This represents a year-on-year growth increase of 76%.
In total, from the first month of 2012 to October, the company’s vehicle sales in the Indian market remained at 7267 units, a surprising 55% growth year-on-year. It is still not clear who is leading the race in the luxury car section in the Indian market, as BMW India and Mercedes Benz India have not disclosed their sales facts since the month of July this year, but unquestionably Audi India has made an amazing progress, one that was never before witnessed in the section.
Aside from recording astounding rate of growth for the last month, the company also kicked off their 22nd top-notch showroom in the Indian market at Kanpur, pioneered a new drive – ‘Gift the Q-Life’, commenced Audi Sportscar Experience in Chennai and launched Audi Women’s Power Drive in Mumbai & the national capital with Bollywood actress Gul Panag.
Mr. Michael Perschke, Head, Audi India stated, “We also started the ‘Gift the Q Life’ drive and it has been a huge achievement with many renowns taking part in presenting of Q Life aside from our precious clientele. Our product offering, brand positioning and after sales services are detecting resonance with distinguishing luxury clients in the Indian market. It is their ambition for actual luxury mobility, which is fueling our expansion.”
“We have tapped the Uttar Pradesh market by launching a new dealership in Kanpur and are proposing to further fortify it by opening up a dealership in Lucknow soon,” added Mr. Michael Perschke.
The company has stated that by 2012 end, it will have around 25 dealers crosswise India. It added up that its worldwide and nationwide triumph has made them sure for the coming year.
But, the German auto manufacturer is ready to confront any adverse market conditions such as further deterioration of Indian currency, fuel cost situation, and stress on retail credit.