With an aim to increase its diminishing market share in the Indian auto market, Fiat India is all geared up to introduce the Jeep Brand here. Fiat has already drawn out the press release but the official announcement is to be made by the month of December. According to sources, Fiat has decided to introduce the Jeep range of SUVs by 2013 in India.
According to the rumors, Jeep will be first introduced through the CBU route which will result in heavy pricing. So, one thing is clear for now, until Jeep starts local assembly of SUVs in India it will only act as a brand builder for the company.
The Jeep range of SUVs from Chrysler consists of four SUVs which include Patriot, Wrangler, Grand Cherokee and Compass. Out of these most probably Fiat will consider introducing the Grand Cherokee and Wrangler in Indian market. Both of these models feature perfect blend of power, off-road capability and luxury. Although Wrangler is quite known for it’s off road capabilities, the Grand Cherokee is a step ahead with superior on road capability with exceptional off-road performance.
If we look at the technical specification of the vehicles, Grand Cherokee will house a 3 litre V6 Turbo diesel engine in two power variants of 188 bhp with 440 Nm torque and another with 237 Bhp with 550 Nm torque. After the Tata-Fiat supply union come to an end, Fiat now will be selling Jeep through its own separate dealerships. It would quite interesting to see how Jeep will manage to bring Fiat’s sales figure to a new height.