Fiat India has opened its first world class dealership in Punjab on December 28th. The dealership is opened at Dada Motors, at B-63 near Chevron Hotel building at GiaspuraChowk in Ludhiana. The 13,000 sq. ft. showroom is equipped with all state of the art full-service workshop and a tailored design shop for providing unique experience to the Fiat customers.
The inauguration was done by MD of Fiat group, Mr. Enrico Atanasio. Speaking on the occasion he said that this dealership has been established in view of the Fiat’s strategy to explore its potentials. He further expressed his confidence in the association with Dada Motors and hoped that this will play a important role in exploring customer potentials and mindsets.
Fiat India has been moving aggressively to increase its presence in the Indian auto market and this launch is being viewed as one of the step in fulfilling its expansion strategy. The new showroom is aimed at offering vivid and excellent Fiat experience for its existing and potential customers.
MD of Dada Motors, Mr. Rishi Dada said that Fiat cars are know all over the country for their performance and exciting design. He further added that they are very proud to become the exclusive dealer of the Fiat Group Automobile India Pvt Ltd. In Punjab region and he further expressed his confidence in delivering the world class experience to the buyers.
Fiat is committed to deliver world class sales and after sales experience by developing strong customer relationship. With the 50 years of the experience in the world of automobile Dada Motors was natural choice according to Mr. Atanasio. The dealership will exclusively deal with the Fiat India models and will retail its two models like Linea and Punto. The new dealership is another milestone in the Fiat’s commitment towards delivering excellent customer experience and expanding its market presence in India.
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