Chevrolet Sail sedan is expected to enjoy huge sales and generate great revenue for the manufacturer as the sedan has bagged more than 1,000 bookings in only 10 days of its launch.
The Indian arm of US-based luxury carmaker General Motors (GM) had launched the Chevrolet Sail sedan was launched on February 1, 2013.
Experts are of the view that the success of Chevrolet Sail sedan lies in its aggressive pricing that has created a buzz in the entry level sedan segment. Moreover, the Sail has been launched in petrol as well as diesel versions, as a large section of society demand diesel vehicles to avail comparatively lower prices of the fuel. In the Indian car market, diesel engine options account for a major chunk of sales.
As far as the company’s future plans are concerned, GM India is looking ahead to take the sales figures of Sail platform models to nearly 48,000 by the end of 2013. The company has plans to drive sales in the domestic market, and also to drive exports in future. Currently, the company’s China manufacturing unit is exporting the Sail platform models to as many as sixteen countries.
Mr. P. Balendran, vice president for corporate affairs at GM India, said that the company was focusing to roll out as many as 300 units a month in the sate of Kerela. He also said that the company last year sold 8,500 units in the state and the figure was expected to jump to 13,500 by the end of this year.
The American car maker believes that the ongoing sluggishness in Indian auto market will soon recover in 2013, thanks the various government incentives to boost sales and comparatively lower interest rates.
Mr. Balendran added, “The auto giant is eyeing the sales of approximately 300 units on a monthly basis in the state of Kerela. He further added that during the last year (2012), the firm has shipped around 8,500 vehicle units in the said state and these facts are likely to hi 13,500 by 2013 end.”
But, he also added that the recent slash of 25 bps by the Reserve Bank of India (RBI) is not enough to enhance the total Indian automobile division.