MSI has to roll out SUVs and MPVs if it wants to retain its top position in India

With the budding market share of sport utility vehicles (SUVs) and multi-purpose vehicles (MPVs) in the Indian market, country’s biggest car maker Maruti Suzuki India (MSI) thinks that it will confront a challenge in escalating or preserving its market share unless a few latest vehicles get introduced in the section.

This declaration has been made by the company’s managing director (MD) and chief executive officer (CEO) Shinzo Nakanishi.

While talking to media people, Mr. Nakanishi stated, “The sport utility vehicles and MPVs section has been rising very fast in the domestic market, but we are not increasing there. We require having a solider attendance there. Having just the Ertiga is not sufficient,” Mr. Shinzo added.

The company has been concentrating on small vehicles, and it has been performing truly well in these sections even when the market is not in a good shape, but Shinzo accepts that the rivalry has been very hard-hitting.

Maruti Suzuki Ertiga
Mr. Shinzo further stated that the ‘Challenge for MSI’ is to have a major attendance in the sport utility vehicles (SUVs) and multi-purpose vehicles (MPVs) section to “enhance or protect its market share”.

Maruti Suzuki India (MSI) only boasts single vehicle in the section Maruti Suzuki Ertiga, which is performing fabulously, but Ertiga only cannot serve up the purpose.

“We have to roll out a few more vehicles there”, he added, but didn’t reveal that what all vehicles the firm is proposing to introduce in this section. However, one such vehicle will be the solid SUV XA Alpha that got previewed at last year’s (2012) Indian auto expo.

While talking about the existing slump and the prospect of the firm in the domestic market he said, “At that time I didn’t recognize the Indian market… but after a few years we have expanded here. Yes, the market is sluggish at the moment but in the long-run, the automobile business and India have a brilliant prospect taking into account the nation’s financial system, anticipated augmentation in per capita income and expansion of middle class.”

In actual fact, he thinks that expansion of automobile business is higher in the Indian market as compared to the Japanese market.

“There (in Japan) the teenagers don’t wish to buy cars, they use the public transport system more. I hope it doesn’t happen here (in India),” he added.

Maruti Suzuki India also stated that the company anticipates its domestic sale facts to go up by 5 to 7 per cent by the coming fiscal year (2013-14), in spite of a slump in the market.

Leave a Reply

Your email address will not be published. Required fields are marked *