Audi Announces Price Hike on its Model Range in India

After emerging as No.1 luxury carmaker in India, Audi had increased the prices of its entire model range ranging up to 4%. New prices will get effective from 15th July 2013.

“The overall market scenario is challenging. The depreciating rupee and rise in input cost have made us re-evaluate our pricing strategy in India and increase the prices of the entire range. However, we are offering the customers customized and innovative finance options from Audi Finance which will make their purchase more attractive”, said Michael Perschke, Head, Audi India.

Terming the hike specifically, Audi Q5 would be notched up by Rs. 1,52,000, Audi A6 by Rs. 1,80,000 and the sporty R8 by Rs. 4,42,000.

“In spite of the challenges, Audi is the growth driver of the luxury market in India. Audi India is also growing from strength to strength with 26 dealerships and new product launches like Audi RS 5 and Audi S6. Keeping our performance in mind, we are confident of achieving our target for the year”, added Mr. Perschke.

Audi Q5
In addition, just recently the Ingolstadt based luxury carmaker had registered total sale of 750 units for June 2013, complementing a growth of 4 percent over the same period last year (June 2012: 718 units). For the tenure during January to June 2013, the brand had grown by 21 percent, rolling out 4846 cars as compared to 4000 cars during January to June in 2012.

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