Lavasa Women’s Drive, the largest All Women Drive is back again. ‘Hat’s Off’ is the theme for the 6th edition of the popular all women’s car drive which celebrates the spirit of a woman – full of fun, adventure and compassion.
The 6th edition of Lavasa Women’s Drive will see 2000 women participating in this exciting drive from Mumbai and Pune to Lavasa, celebrate a day in the lap of nature, and let their hair down. In keeping with the spirit of womanhood the participants spread awareness about various issues affecting women by displaying impactful social messages on their cars.
The Lavasa Women’s Drive conducted in Time/Speed/Distance (TSD) format, will run in compliance with the International sporting code. The Drive will be flagged off from Mumbai and Pune on 22nd February 2014 in the morning and participants have to drive to Lavasa with the help of Tulip Chart. Each car needs to have minimum of two women participants in the form of Driver and Navigator.
To cater to the massive demand for participation and ensure that the process for selection is fair, a referral system has been put in place. Aspirants generating maximum number of votes will be the lucky ones to drive to the beautiful hill city, Lavasa. Past editions of the drive have seen over 7000 women collectively generate more than 27 lakh votes for themselves from friends and acquaintances’ from over 93 countries.
Rajgopal Nogja, Group COO & Whole-time director HCC said, “Lavasa Women’s Drive an innovative concept has grown in size and popularity. The drive has always captured multiple aspects – the fun, adventure and spirit of the Indian woman combined with her passion for social causes. For the first time the Drive will also see international participation. Women from neighboring countries are travelling to Mumbai and Pune to participate.
Flagship events like Lavasa Women’s Drive have helped spread awareness about Lavasa in India and the globe.”
Lavasa Women’s Drive, a joint initiative of Lavasa Corporation Limited and Times Group has actively supported the cause of Women’s Cancer prevention through detection. A large part of money collected through registration, is donated to Women’s Cancer Initiative – Tata Memorial Hospital.
This year as part of the awareness drive against cancer, a health camp will be organized for preliminary check-ups, by the Women’s Cancer Initiative-Tata Memorial Hospital on 7th and 8th February, 2014 at Lavasa. The medical team will also visit surrounding villages to interact with rural women and spread awareness about cancer.
So, encourage all the powerful and remarkable women in your life to participate in this year’s drive. And come and be a part of this fun-filled extravaganza! A dose of unlimited entertainment awaits you at Lavasa, as you cheer all these extraordinary women!
Devieka Bhojwani, Vice- President, Women’s Cancer Initiative- Tata Memorial Hospital stated, “I am always overwhelmed watching these gutsy women taking to the wheel, as each car is flagged off in support of the cause to raise awareness and funds for Women’s cancers. I applaud their commitment and thank them all for their support.”
Registrations and voting for LWD 2014 are open on www.lavasawomensdrive.com and you may invite your friends to participate.