Ford India – the name that is still well-stirred in fraternity even months after the EcoSport launch. Some credits can also be lent to the new Fiesta for attempting hard with the recent launch to make the most of sales sheet. Let whatever the reason may be, Ford India sustained its sales momentum with 11,935 vehicles in domestic wholesales and exports in the month of June, a 36% increase over 8,771 total vehicles sold over the corresponding period last year.
The domestic wholesales stood at 7,258 vehicles in June, as compared to 7,145 vehicles in the same period last year, the exports rose to 4,677 units.
“The Government’s decision to extend the excise duty concession is a welcome move and will certainly uplift consumer purchasing sentiments as we head into the festive season over the next few months,” said Vinay Piparsania, executive director of Marketing, Sales and Service at Ford India. “It reflects the government’s recognition of the importance of the manufacturing sector and its contribution to overall economic growth.”
About the latest 2014 Ford Fiesta, Ford had done away with a stunning new look, plush interiors and several segment-first features, specifically with front grille resembling the Aston Martin. Redefining expectations for a premium sedan, the stylish new 2014 Fiesta will offer SYNC® with Ford AppLink™ – a smarter, hands-free in-car technology to keep drivers safely connected while on the road. SYNC® with Ford AppLink™ will feature two India-specific apps – explore by MapMyIndia and ESPN Cricinfo – and one global app, Glympse.
“The 2014 Fiesta, with its best-in-class driving dynamics, design and in-car technology, is a complete package that delivers much more than the expectations of customers in this segment and offers an exceptional value and a compelling option for discerning enthusiasts,” Piparsania said.
Just for the last, Ford India is organising its ‘Monsoon Ready Service Camps’ across the country. The service camps include a free car wash and vehicle report card, exceptional offers on new wipers, batteries, brake pads and suspension, and attractive gifts.