Ford Launches Vehicle Personalisation Centre India

Ford India that got famous for breaking boundaries with the EcoSport, is now reported of attempting a one more attempt as well. Once again, it’s related to the Ecosport. Ford brought to India the Vehicle Personalisation Centre, which it claims it’s a one of its kind in the whole Asia Pacific.

Reportedly, this centre performs customization on the EcoSport only, eliminating the need for dealer to stock the accessories.

Customers aren’t needed to drive upto it at the Chennai manufacturing facility, where it is installed in an area of 35,000 sq feet and has 19 modification bays. Simply, they can choose the customization package at the time of booking the compact SUV, and at the delivery they will be enjoying the factory-fitted accessories.

Ford Launches Vehicle Personalisation Centre India

Following packages are offered at the Ford Vehicle Personalisation Centre:

•    Spare Wheel (Cover) Pack for all variants of EcoSport
•    Alloys Pack offering premium quality alloy wheels and rear-spoiler only for Ambiente and Trend trims
•    Sports Pack includes LED scuff plate, rear spoiler, roof cross-bar for Titanium and Titanium (O) trims

Mr John Cooper, Vice President for Customer Service Division at Ford Asia Pacific and Nigel Harris, President, Ford India inaugurated the centre. Making a mark at the inaugural ceremony, automaker intended to further enhance the array of models for customization at its factory. Since, there words had sparked fire in the market of Ford leading towards other points as well like colours, cabin, audio system, and more.

Commenting at the launch, Mr. Cooper said, customization provided at the centre will enhance the customer’s peace of mind. Premium quality will be offered without being compromised on safety, or warranties of the vehicle. This is a one of the innovation by Ford India to offer unique service packages at the leading ownership cost.

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