Apollo Tyres with its philosophy of ‘go the distance’ is said to create football based play zones in local communities using recycled rubber in the UK and India, which is also meant to encourage healthy lifestyles amongst youngsters.
The Indian organization “Apollo Tyres” made an announcement regarding a three year regional partnership with Manchester United Football Club, which will see Apollo Tyres becoming the Club’s official Tyre Partner in the UK and India.
Commenting on the announcement, Onkar S Kanwar, Chairman, Apollo Tyres Ltd said, “This is a very important partnership for us as a company and clearly demonstrates our global ambitions for our business, and the brand. Very few sports platforms deliver a global profile and awareness and we believe the impact of this relationship will be significant in helping to make Apollo a globally recognisable brand.”
In the details of this conglomerate, both the parties are entitled to thrive on the commitment of ‘go the distance’ and seek excellence sporting skills followed by a healthy lifestyle. As a result, Apollo tyres will make the football pitches out of the recycled rubber in local communities across the UK and India. The first such fruit of this association will be borne by the grounds of Old Trafford, with a recycled pitch inside its ground premises, whereas the same initiative will then be rolled out to whole of India and UK. This initiative will include some specific skills challenges, encouraging users of the Apollo football play zones to achieve excellence in control, agility, speed and precision.
“It is a matter of great pride for us to introduce a new healthy living initiative under our corporate social responsibility (CSR), to create new play zones for the youth in the UK and India. In its aim to stimulate the next generations to go the distance, this association really brings to life our brand values of high performance, quality and excellence,” added Kanwar.
The said announcement was made during a launch event at Club’s Aon Training Complex. Senior management of Apollo Tyres including Chairman, Onkar S Kanwar and Manchester United Group Managing Director, Richard Arnold were present there as the main guests of the occasion.
Lending his views on this commitment, Manchester United Group Managing Director, Richard Arnold said, “Apollo Tyres is a leading player in the tyre industry and its rate of growth and development into new territories made it an attractive partner for the Club. With a combined fan base close to 46 million followers in both the UK and India, we are confident in providing Apollo with a captive audience.
“This partnership will allow Apollo not only to promote its brand, but also to engage and communicate with our fans, like we observed today with the skills demonstration.
“Manchester United is dedicated to youth investment and development, whether through our Academy or via the work we do in the community.”