The German luxury carmaker, Audi made an announcement of its first outlet in Bhopal, and its second outlet in state of Madhya Pradesh after Indore. This store will feature the entire lineup of Audi cars in India.
“The opening of a new showroom in Bhopal showcases our commitment to offer our customers with an unparalleled luxury experience of class defining products and premium services. We already enjoy a market share of more than 50 percent in the luxury car market in Madhya Pradesh and the opening of this second showroom in Madhya Pradesh further strengthens our foothold in the region and provides us with an opportunity to capitalize on the growing demand for luxury automobiles. The brand Audi has gained strong acceptance in Madhya Pradesh and Bhopal as the capital is important since it gives an access to the entire state due it its economic and political status”, said Mr. Michael Perschke, Head, Audi India.
Expanding across a region of 2804 sq. ft. Audi’s new showroom in Bhopal features a honeycomb aluminum frontage on the outside. It has a showcase stage that will stand three cars at a time from the Audi India portfolio. Apart from the featured cars, the showroom will also house a Shop and Audi Exclusive elements, a place that allows consumers to purchase custom-made product and choose from a range of Audi exclusive commodities. The Bhopal showroom will have the entire lineup of cars from Audi India portfolio. This new showroom in Bhopal is a recognized boutique showcase model, while being the satellite store of Audi Indore.
“I am delighted to announce the opening of Audi Bhopal showroom in Madhya Pradesh.
With state-of-the-art showrooms in both Indore and Bhopal, we are confident of offering an unmatched level of luxury to our growing customer base in Madhya Pradesh. Audi’s global leadership position, its strong No. 2 position in India and its unparalleled commitment to luxury is what has driven us at Anand Cars Private Ltd to deliver this world-class showroom”, said Mr. Gaurav Anand, Managing Director, Audi Bhopal (Anand Cars Private Ltd)
“Audi India is proud to have found a partner like Anand Cars Private Ltd and Mr. Gaurav Anand. The Anand family has been in the business of luxury retail since last three generations. With their passion and commitment, we have become themarket leader in three months in Madhya Pradesh. It has been only six months that we opened a world-class showroom in Indore and today we are opening a new boutique showroom in Bhopal and this demonstrates the successful cooperation we share with Anand Cars”, said Mr. Michael Perschke, Head, Audi India.
The German luxury car manufacturer has announced its interest in India by planning an expansion of showrooms in India from current 19 to 25 by 2012 end. The company recently established new showrooms in India from Coimbatore and Delhi West last month and in Nagpur in March. In 2011, Audi India expanded its foothold in India by opening new showrooms in Delhi, Chennai, Ludhiana, Surat and Indore.
Audi registered a spectacular first quarter selling 2831 units in India between January 2012 to April 2012. It is a remarkable figure and a striking increase of 43 per cent over the Jan 2011-Apr 2011 figure of 1986 vehicles. The brand with four rings is pacing ahead in its trade in India, with spectacular sales in the previous month delivering 562 vehicles in April 2012. This is a stunning rise of 50 per cent over the April 2011 figure of 375 vehicles.