The German luxury car manufacturer is on a roll worldwide, and now it has organized a unique drive experience for its customers across various cities in India. The recession doesn’t seem to have infected Audi in its Western European market.
Mercedes is the dominating luxury brand in India and arguably, it has tremendous brand value. BMW came much later to India but was successful in making its foot strong here. The third German brand to make it to the shore is Audi, and following the success of its German competitors, it seems pretty confident to try new marketing strategy.
Audi has organized a unique drive experience for its customers across various cities in India. Under this unique initiative, Audi will give a chance to Indian customer to experience the Audi’s award winning fast car, R8 Spyder and Audi RS5. The two month event, kicked off in Delhi on 17th Feb.
“The start of ‘Audi R-Drive‘ reiterates our unwavering commitment to offer to our customers and prospects an experience of our products of highest technical perfection and design finesse. Our super sports cars, the Audi R8 V10 Spyder and the Audi RS5 exemplify our belief in developing and delivering world class automobiles to sports car enthusiasts in India. Embodying our philosophy of “Vorsprung durch Technik”, the ‘Audi R-Drive’ demonstrates paramount engineering excellence and progressive technology, which our brand believes in. Customer delight is one of the pillars on which we plan to build our future and events like these are designed to give our guests a truly once in a lifetime experience”, said Michael Perschke, Head, Audi India.
“At Audi Delhi, we demonstrate our world-class services by keeping the customer at the center of everything we do. The ‘Audi R-Drive’ underscores this customer centric approach by creating a platform for us to exhibit our excellent services and technical precision of our sportscars.This initiative gives us an opportunity to offer a luxurious and sporty experience to our customers in the region”, said Raghav Chandra, Managing Director, Audi Delhi.
Assisting the guests at the event will be India’s most prominent motorsport experts, who will give guiding on handling these powerpact machines. And by power we mean a 5.2-litre V10 FSI engine under the hood, giving a max of 518 bhp and a peak torque of 530 Nm. All this power propels the Spyder from dead to 100kmph in under 3.7 seconds. Transmission choices include 6-speed manual and 6-speed R-tronic, assisting the car to top speed of 333kmph.
Audi RS5 has a 4.2-litre V8, churning upto 444 bhp and generating a torque of 317 Nm. Mated to this motor is a 7-speed S-tronic dual clutch transmission, electronically limiting its speed to 250kmph. It’s 0-100 is 0.9 seconds slower than R8 Spyder.
Audi made remarkable growth in sales with 667 cars in Jan 2012, an increase of 39 per cent over last year’s 480 cars in Jan 2011. And the annual sales growth was 84 per cent in 2011 with 5511 units sold from Jan to Dec.
The Audi model range in India includes Audi A4, Audi A6, Audi A7 Sportback, Audi A8 L, Audi Q5, Audi Q7, Audi RS5 Coupé, the super sports car Audi R8 and the Audi R8 Spyder available across the country: in Ahmedabad, Bengaluru, Chandigarh, Chennai, Delhi, Gurgaon, Hyderabad, Indore, Jaipur, Kochi, Kolkata, Ludhiana, Mumbai West, Pune and Surat. Further developments include Coimbatore, Delhi West, Lucknow and Mumbai South.
Audi R Drive schedule for India