GM to stop investing on Facebook ads
May 17th, 2012 | Comment nowA recent announcement made by American automotive giant GM might change the entire social media advertisement culture. As social media is one of the most widely sourced marketing platform, world’s leading brands prefer posting ads on them rather than [...]
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GM to stop investing on Facebook ads
Article by Raza Ahmed
A recent announcement made by American automotive giant GM might change the entire social media advertisement culture. As social media is one of the most widely sourced marketing platform, world’s leading brands prefer posting ads on them rather than investing billions in brand building. However, GM has outspoken the trend and believes that Facebook ads have little impact on visitors.
This news comes just before the social networking giant Facebook plans to go public. It suggests that spending billions on creating and maintaining Facebook ads and pages was pointless, as users get to pay nothing for creating FB pages and promoting the brand. The same sum could be spent around promoting the brand via other digital media.
GM spokesperson said, “In terms of Facebook specifically, while we currently do not plan to continue with advertising, we remain committed to an aggressive content strategy [...]
Renault taking a cautious approach to India for its entry-level car
Article by Devasish Ray
Renault is all set to enter the Indian market with a new entry-level car, but will choose its timing and develop a concise strategy for it. Mr. Carlos Tavares, COO, who was addressing reporters in Chennai, stated that Renault was conducting a preliminary study of the Indian market and is in no rush to launch entry-level car in India. “If things work out, India will be the preferred market to kick off the project,” revealed Tavares.
According to sources, Renault is clearly targeting the big middle and high middle income segment of the Indian market and will position its early models around Rs.3 Lakhs. The preliminary research which is being headed Car entry strategic expert Gerard Detourbet, clearly indicates that this is the prime segment being eyed by the French automobile manufacturer.
Tavares stated that they could possibly study manufacturing cars below the entry car strategy [...]
Mercedes Benz loses market share in India: Plans to assemble cars in the country
Article by Devasish Ray
Mercedes Benz, the automotive luxury class manufacturer from Germany, has admitted that there has been a substantial loss in the company’s market share as far as India is concerned. Mr. Peter Honegg, Managing Director and CEO of Mercedes India acknowledged that it has lost its top position and comes second to Audi in India. The leading player is BMW with a total unit sale of nearly 9,500 as compared to Mercedes Benz unit sales of approximately 7,450. Audi sales are approximately 5,500 units in the country annually.
The problem attributed to the loss in market share is the government policy in high import duties when cars are directly imported. A whopping 110 percent is levied on car imports and only 30 % if cars are assembled in Indian plants. Mercedes Benz has learned its lesson and is now planning on assembling its cars at the Chakkan plant in Pune. Mr. Honegg has clearly understood [...]
2013 BMW 7-Series facelift adds few extra ponies
Article by Raza Ahmed
For over a decade, BMW has dominated the world luxury car market, though its top-end luxury models are not the favorite members in its spectacular lineup. One such model is the BMW 7 Series that has confused the automotive industry. It arguably has the best in class technology and tough German quality, but it is not quite practical as a luxury sedan.
After revealing the facelift models or Life Cycle Impulses (LCI) of the X1 and X6, the next in line to join the German automaker’s 2013 LCI lineup is the BMW 7-Series. While the only changes seen on the LCI models of X1 and X6 were bolder fog lamps and revised paint job, BMW will have to chip in more for the upcoming 7-Series, as its German rival Mercedes is coming up with the next S-Class.
According to BMW Blog, the subtle changes to the LCI product of 7-Series include new sound system, revised exclusive paint job and an upgraded power plant. [...]
Maharashtra slashes tax on imported vehicles
Article by Raza Ahmed
Relenting to the enormous number of imported cars that are getting registered in neighboring states to steer clear of high taxes, the Maharashtra Government has decided to slash the vehicle tax on imports. While previously, the imported and company owned vehicles fetched 22 percent tax for petrol vehicles and 26 percent tax on diesel vehicles, the revised duties invite just 20 percent on cost of vehicle.
The state cabinet collectively decided to relax the taxation amount on imported and company owned cars. As per previous budget session, the tax on private vehicles was increased by 2 percent on petrol and 4 percent on diesel vehicles. The revised taxation is on private and company owned cars, and will be put to immediate effect.
Blast from the past
More details surface about the Lamborghini Urus production
After several teasers and renderings, Lamborghini finally unveiled its much anticipated SUV, the Urus at the 2012 Beijing Auto Show last month. The Urus marked the Italian automaker’s debut in the SUV segment and received tremendous response from media [...]
Mercedes-Benz planning two hydrogen fuel-cell vehicles
Few years back, there was a sudden drift towards hydrogen fuel-cell technology, and several automotive giants were working towards the next alternate fuel for their cars. As electric vehicles have recently gained popularity with great potential to grow, [...]
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