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Delhi Wins MyCityMyZest Contest

Latest News, Tata
Article by Hamza Ansari
Delhi Wins MyCityMyZest Contest
“Zest has to go for it” seemed to be the mantra going inside the marketing team of Tata Motors these days. Numerous contests and ultimate promotions strategies with number of official letters flowing through media desks informing about the events and contests, one such landed this morning as well. Tata Motors concluded MyCityMyZest contest and Delhi is announced as the winner. A total of 61,156 tweets by 1,120 people have resulted in Delhi winning the contest. It will be the first city to get an exclusive preview of the brand new car, the Zest from Tata Motors. The first Zest Studio has been set-up in Ambience Mall, Gurgaon yesterday, where top 30 participants from Delhi will be honored with gifts and will be given priority access to drive the Zest. Commenting on the occasion, Ms. Delna [...]

Rolls-Royce Motor Cars Appoints New Regional Director For Mainland China

Latest News, Mahindra, Rolls Royce
Article by Hamza Ansari
Rolls-Royce Motor Cars Appoints New Regional Director For Mainland China
For the Mainland China, British motorcar maker Rolls-Royce appointed a new regional manager named Leon Li. He is the replacement of Henrik Wilhelmsmeyer who had now moved to a new role within the MINI brand at the BMW Group, Munich. The background of the Li remained astonishing with regards to the qualifications. Aged 37, he was born in Beijing and holds bachelor’s degrees in Industrial Trade from the Beijing Polytechnic University and in Information Service management from Saxion Hogeschool in the Netherlands. He associated with the BMW Group China in 2007 and has led a number of sales regions in China since then. He also headed the Import Office for Taiwan. At present, Li is Head of North Region. Previously, Li worked for Lexus China and two market research companies. Speaking from the [...]

2014 Updated Nissan Evalia Launched In India For Rs 8.5 Lakh

Featured, Latest Cars, Latest News, Nissan
Article by Hamza Ansari
2014 Updated Nissan Evalia Launched In India For Rs 8.5 Lakh
Nissan is pushing the Evalia tremendously to get maximum sales out of the batch. Disappointingly, it seems the carmaker isn’t getting what it had desired for, Though, a number of facelifts were but obvious to be rolling out soon after the launch. Here, one more off the facelifted Nissan Evalia went on sale in India for Rs 8.5 lakh (ex-showroom Delhi) in the base variant. The car launched, was earlier on display at the Delhi Auto Expo 2014. It can be taken notice of this Nissan MPV is made available in four trims. The first one XE (priced at Rs 8.5 lakh) comes with ABS, EBD and brake assist. Also on offer with this variant are central locking system and a 60:40 split folding second row and 50:50 folding last row seats. The next level i.e. Nissan Evalia XE+, is tagged with a price of Rs 9 [...]

2014 Volkswagen Vento Launch in September

Featured, Latest News, Upcoming Cars
Article by Hamza Ansari
2014 Volkswagen Vento Launch in September
Volkswagen Polo facelift launched in India this week, the can of surprises was about to be opened soon for the new Vento as well. As per to a report, Volkswagen will reveal the new version of its entry-level sedan by September 2014. The new VW car will be more of changes rather than only a refresh module. Already the Vento is sold in India against the Honda City and Hyundai Verna, so the German engineering of the sedan seems to be getting faded in the thicket of features provided by its rivals. The new Vento shall follow the paradigm of all major tweaking. Naming them they could be new front bumper with chrome highlights, new stylish rear bumper and the tail lamps. Hope so, all these speculated changes may add more of character to the car, which will then be celebrated at the festive season [...]

MINI Starts Production At VDL Nedcar: Dutch King Arrives For Inauguration

BMW, Featured, Latest News
Article by Hamza Ansari
MINI Starts Production At VDL Nedcar: Dutch King Arrives For Inauguration
BMW MINI marked another milestone in the repertoire by starting production in Born/Netherlands on contract with Dutch’s local manufacturer VDL Nedcar. The paper signed between the German auto giant and the Dutch based company was taken on-board for the Germans to achieve the impeccable sales target. To delight, the Dutch King Willem-Alexander attended the plant inauguration ceremony to mark the country’s one more step towards industrial development. Further guest list included the German Ambassador, Franz Josef Kremp; the Netherland’s Secretary of Economic Affairs, Henk Kamp; the CEO of VDL Groep, Wim van der Leegte; Dr. Andreas Wendt, Director of BMW Group Plant Regensburg – the partner plant of VDL Nedcar in Born; and Dr. Johann Wieland, Head of Indirect Purchasing, BMW Group. This [...]
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