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GM to stop investing on Facebook ads
A recent announcement made by American automotive giant GM might change the entire social media advertisement culture. As social media is one of the most widely sourced marketing platform, world’s leading brands prefer posting ads on them rather than investing billions in brand building. However, GM [...]
Renault taking a cautious approach to India for its entry-level car
Renault is all set to enter the Indian market with a new entry-level car, but will choose its timing and develop a concise strategy for it. Mr. Carlos Tavares, COO, who was addressing reporters in Chennai, stated that Renault was conducting a preliminary study of the Indian market and is in no rush to [...]
Mercedes Benz loses market share in India: Plans to assemble cars in the country
Mercedes Benz, the automotive luxury class manufacturer from Germany, has admitted that there has been a substantial loss in the company’s market share as far as India is concerned. Mr. Peter Honegg, Managing Director and CEO of Mercedes India acknowledged that it has lost its top position and [...]
2013 BMW 7-Series facelift adds few extra ponies
For over a decade, BMW has dominated the world luxury car market, though its top-end luxury models are not the favorite members in its spectacular lineup. One such model is the BMW 7 Series that has confused the automotive industry. It arguably has the best in class technology and tough German quality, [...]
