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	<title>Indian Drives &#187; Ford</title>
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	<description>Indian Drives</description>
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		<title>FORD&#8217;s 3D cave technology</title>
		<link>http://www.indiandrives.com/fords-3d-cave-technology.html</link>
		<comments>http://www.indiandrives.com/fords-3d-cave-technology.html#comments</comments>
		<pubDate>Fri, 17 May 2013 06:00:30 +0000</pubDate>
		<dc:creator>Ayan Sengupta</dc:creator>
				<category><![CDATA[Ford]]></category>
		<category><![CDATA[Latest News]]></category>
		<category><![CDATA[Ford 3D glasses]]></category>
		<category><![CDATA[Ford's CAVE]]></category>

		<guid isPermaLink="false">http://www.indiandrives.com/?p=32739</guid>
		<description><![CDATA[When you first look at the room where the cars of the future of Ford are given a final touch, it seems to be a little incongruous. The huge walls... <a class="meta-more" href="http://www.indiandrives.com/fords-3d-cave-technology.html">Read more <span class="meta-nav">&#187;</span></a>]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;">When you first look at the room where the cars of the future of Ford are given a final touch, it seems to be a little incongruous. The huge walls painted white make a box on three sides. Each wall has images on it thrown by a projector. In the middle of the room you will find a dummy of a car. But you need to slip into the car and put on the 3 D glasses; you will be able to see the 3 D cave of <strong>FORD</strong>. It is the place where the cars are refined and designed in an altogether different way.</p>
<p><a title=" Ford Cars in India" href="http://newcars.indiandrives.com/cardetails.php?make=ford"><strong>Ford</strong></a> makes use of the 3D cave process to verify and finalize the million details of a new car design from the position of the mug holder, size and the rear window positioning. The screens will immediately melt in the very realistic world which is totally virtual. You will be in the middle of computer machinery simulated inside of the new vehicle.</p>
<p>While working with the 3D CAVE technology in Germany, the engineers sit in the dummy of a car and the interior of the car is projected on the ceiling as well as the three white walls. The engineers with the help of the 3 D glasses and under the surveillance of a motion detector infra red machine, they come in contact with the virtual model of the vehicle.</p>
<p style="text-align: justify;"><img class="aligncenter  wp-image-32740" title="Ford ’s 3D cave" src="http://www.indiandrives.com/wp-content/uploads/2013/05/Ford-’s-3D-cave-1.jpg" alt="Ford ’s 3D cave" width="628" height="381" /><br />
CAVE makes use of an external world which is fully animated and you can see pedestrians walking and cyclists cycling. This helps the engineers to get an idea of the world outside the car, sitting in the car.</p>
<p>Mr. Michael Wolf, virtual reality supervisor, <strong>Ford</strong> of Europe. Stated, “We can now invoke a vehicle in the digital globe, and then really climb on and enjoy it,” “We still depend on the knowledge and thoughts of our trial product engineers to fetch designs precisely to life, but at the present they have at their clearance a much more advanced instrument to perform so.”</p>
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		<title>Ford EcoSport to come equipped with the Emergency Assistance system</title>
		<link>http://www.indiandrives.com/ford-ecosport-to-come-equipped-with-the-emergency-assistance-system.html</link>
		<comments>http://www.indiandrives.com/ford-ecosport-to-come-equipped-with-the-emergency-assistance-system.html#comments</comments>
		<pubDate>Thu, 09 May 2013 04:58:42 +0000</pubDate>
		<dc:creator>Ayan Sengupta</dc:creator>
				<category><![CDATA[Ford]]></category>
		<category><![CDATA[Latest News]]></category>
		<category><![CDATA[Ford EcoSport to have in-built emergency alert system]]></category>
		<category><![CDATA[New Ford Ecosport]]></category>

		<guid isPermaLink="false">http://www.indiandrives.com/?p=32462</guid>
		<description><![CDATA[Ford EcoSport is certainly one of the most awaited SUVs in India and is likely to witness a launch by June 2013. American auto giant is also taking tons of... <a class="meta-more" href="http://www.indiandrives.com/ford-ecosport-to-come-equipped-with-the-emergency-assistance-system.html">Read more <span class="meta-nav">&#187;</span></a>]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;">Ford EcoSport is certainly one of the most awaited SUVs in India and is likely to witness a launch by June 2013. American auto giant is also taking tons of measures to make it a big hit. It is also possible that the bookings for the vehicles may start from June. <strong>Ford</strong> is taking all the steps to make it a sure hit in Indian market.The SUV is equipped with the various advanced technological features that also include Emergency Assistance System.</p>
<p>In case of an emergency the Emergency Assistance system will send an vital voice message to the emergency service providers stating that the vehicle has been met with the accident or is in some problem. The emergency Assistance System enhances the safety and quickens the response during any of the emergency situations as it will automatically alert the concern authority.</p>
<p>The company claims to be the first auto maker in India to provide such emergency and safety solution to the buyers. According to the company this system is termed as ‘Ford Sync’, this system uses the driver’s mobile through Bluetooth and it runs in the background once the mobile is connected through the <a title="Ford Cars in India" href="http://newcars.indiandrives.com/cardetails.php?make=ford"><strong>Ford</strong></a> Sync. Once the mobile device is connected with the sync, after that it automatically connects with the drivers mobile once he/she enters the vehicle with his/her phone. The phone is turned on and the Bluetooth should be activated.</p>
<p style="text-align: justify;"><img class="aligncenter  wp-image-32463" title="Ford EcoSport" src="http://www.indiandrives.com/wp-content/uploads/2013/05/Ford-EcoSport.jpg" alt="Ford EcoSport" width="629" height="395" /><br />
According to the company, once the airbags are deployed and the emergency fuel pump is shutoff is activated, this feature will then use Sync to through a hands-free phone to connect the driver directly with the 108 (Indian emergency service number). Before initiating the call, the sync will be giving a 10 sec window to the driver or passenger to decide whether they want to initiate the call or just want to cancel it. If the call is not deactivated within 10secs then the Sync will create an emergency call.</p>
<p>The statement also says that if the accidents happen while the driver or the passenger is on another call then the Emergency Assistance System will end the existing call and will place a new call to the emergency number. Other than that the incomings calls will also be barred so that it will not interfere with the communication between the driver and the emergency operator. If in any case, the driver is not able to communicate with the operator then SYNC will be able to deliver a voice message automatically and will also provide the GPS location of the accident to the emergency services. This will help the emergency operators and service men to find the exact location of the accident and can also alert the closest possible medical officers and emergency teams. This can be quite helpful in worst case scenario and can become the thin line between life and death.</p>
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		<title>Ford and Schaeffler exhibits Fiesta based eWheelDrive vehicle</title>
		<link>http://www.indiandrives.com/ford-and-schaeffler-exhibits-fiesta-based-ewheeldrive-vehicle.html</link>
		<comments>http://www.indiandrives.com/ford-and-schaeffler-exhibits-fiesta-based-ewheeldrive-vehicle.html#comments</comments>
		<pubDate>Sat, 27 Apr 2013 08:07:17 +0000</pubDate>
		<dc:creator>Ayan Sengupta</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Ford]]></category>
		<category><![CDATA[Latest News]]></category>
		<category><![CDATA[Ford and Schaeffler exhibits]]></category>
		<category><![CDATA[Ford and Schaeffler exhibits Fiesta based]]></category>

		<guid isPermaLink="false">http://www.indiandrives.com/?p=32073</guid>
		<description><![CDATA[Ford along with Schaeffler has exhibited a Fiesta-based eWheelDrive vehicle, a driveable research car, which could result in betterments in urban mobility as well as parking by producing smaller and... <a class="meta-more" href="http://www.indiandrives.com/ford-and-schaeffler-exhibits-fiesta-based-ewheeldrive-vehicle.html">Read more <span class="meta-nav">&#187;</span></a>]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;"><strong>Ford</strong> along with Schaeffler has exhibited a Fiesta-based eWheelDrive vehicle, a driveable research car, which could result in betterments in urban mobility as well as parking by producing smaller and quicker vehicles.</p>
<p style="text-align: justify;">The <strong><a title="Ford reveals highly fuel efficient version of Fiesta hatchback" href="http://www.indiandrives.com/ford-reveals-highly-fuel-efficient-version-of-fiesta-hatchback.html">Fiesta</a></strong> eWheelDrive car is catered by independent electric motors in each of the back wheels. This new technology offers up additional room under the bonnet, earlier used up by the engine and transmission, and in all-electric vehicles by a cardinal motor.</p>
<p style="text-align: justify;">The eWheelDrive technology leads the makers to introduce novel steps in order to fabricate smaller vehicles. It could assist in the coming time to make a 4 person vehicle, which only needs the space of a two-individual vehicle nowadays.</p>
<p style="text-align: justify;"><img class="aligncenter size-full wp-image-32074" title="Fiesta eWheelDrive Car" src="http://www.indiandrives.com/wp-content/uploads/2013/04/Fiesta-eWheelDrive-Car.jpg" alt="Fiesta eWheelDrive Car" width="646" height="396" /><br />
The eWheelDrive steering mechanism will also lessen the parking troubles, as that could permit cars to shift sideways into parking lots. This could potentially be the appropriate method in order to tackle the coming time as cities turned more inhabited as well as congested.</p>
<p style="text-align: justify;">Pim Van Der Jagt, <strong><a title="Ford Cars in India" href="http://newcars.indiandrives.com/cardetails.php?make=ford">Ford</a></strong> director of Research and Advanced Engineering in Europe stated, “This is an energizing project to function on with Schaeffler as it potentially opens novel alternatives for the growth of zero emission cars with very effective packaging and exceptional maneuverability”.</p>
<p style="text-align: justify;">He further added, &#8220;Eyeing forward, we have the chance to scope out the car’s capability and how we might overcome some of the challenges demonstrated by enforcing the technology.”</p>
<p style="text-align: justify;">With in-wheel motors, the constituents needed in Fiesta based eWheelDrive vehicle for drive, retardation and driver help techs are equipped in an incorporated wheel hub drive, comprising the electric motor, braking in addition to engine cooling arrangements.</p>
<p style="text-align: justify;">Peter Gutzmer, chief technical officer, Schaeffler stated, &#8220;This highly incorporated wheel-hub drive makes it possible to reconsider the city vehicle without confinements, and could be a major component in new vehicle ideas and automobile podiums in the coming time.”</p>
<p style="text-align: justify;">“We confront challenges that will have to be dealt through time, idea and investment,” added Sheryl Connelly, <strong>Ford’s</strong> global trends and futuring manager.</p>
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		<title>Ford introduces new Mondeo at 2013 Shanghai Auto Show</title>
		<link>http://www.indiandrives.com/ford-introduces-new-mondeo-at-2013-shanghai-auto-show.html</link>
		<comments>http://www.indiandrives.com/ford-introduces-new-mondeo-at-2013-shanghai-auto-show.html#comments</comments>
		<pubDate>Tue, 23 Apr 2013 05:55:15 +0000</pubDate>
		<dc:creator>Ayan Sengupta</dc:creator>
				<category><![CDATA[Ford]]></category>
		<category><![CDATA[Latest News]]></category>
		<category><![CDATA[Upcoming Cars]]></category>
		<category><![CDATA[2013 Shanghai Auto Show]]></category>
		<category><![CDATA[Ford introduces new Mondeo at 2013]]></category>

		<guid isPermaLink="false">http://www.indiandrives.com/?p=31782</guid>
		<description><![CDATA[Ford has revealed the brand new Mondeo for the Chinese market at the highly anticipated 2013 Shanghai Auto Show. As per reports, the new vehicle, Mondeo, also unveils the innovative... <a class="meta-more" href="http://www.indiandrives.com/ford-introduces-new-mondeo-at-2013-shanghai-auto-show.html">Read more <span class="meta-nav">&#187;</span></a>]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;">Ford has revealed the brand new Mondeo for the Chinese market at the highly anticipated 2013 Shanghai Auto Show.</p>
<p style="text-align: justify;">As per reports, the new vehicle, Mondeo, also unveils the innovative 1.5-litre edition of the EcoBoost engine, which will be available in a lot of the company’s international models.</p>
<p style="text-align: justify;">The well known US car manufacturer is yet to reveal power specifications of the new-fangled turbocharged engine. However, they are projected to be near 180bhp of power in addition 240Nm of torque.</p>
<p style="text-align: justify;">Built of the company’s international CD4 podium, the innovative premium sedan boasts the <strong>Ford</strong> tracking arrangement, adaptive motor control as well as back blow-up seat belts.</p>
<p style="text-align: justify;"><img class="aligncenter  wp-image-31783" title="New Ford Mondeo" src="http://www.indiandrives.com/wp-content/uploads/2013/04/New-Ford-Mondeo.jpg" alt="New Ford Mondeo" width="629" height="419" /><br />
The company is claiming to have the top notch fuel economy with this novel engine however the buffs will get the genuine facts when the <a title="Ford introducing Lane Keeping feature in its 2013 variant of Fusion sedan" href="http://www.indiandrives.com/ford-introducing-lane-keeping-feature-in-its-2013-variant-of-fusion-sedan.html"><strong>Ford Fusion</strong></a> gets rolled out in the US market by the coming year (2014).</p>
<p style="text-align: justify;">The said vehicle is also the primary <a title="Ford Cars in India" href="http://newcars.indiandrives.com/cardetails.php?make=ford"><strong>Ford</strong></a> to acquire the headlights with light-emitting diode high-beam, low-beam and indication lighting.</p>
<p style="text-align: justify;">The company has pledged to roll out eight novel vehicles by the next two years (2015) and the innovative Mondeo is anticipated to be a part of the group.</p>
<p style="text-align: justify;"><img class="aligncenter  wp-image-31784" title="Ford Mondeo Back View" src="http://www.indiandrives.com/wp-content/uploads/2013/04/Untitled.png-1.png" alt="Ford Mondeo Back View" width="629" height="391" /><br />
The sedan is likely to be introduced in the Indian market by the coming year to fight in the D-Section with new Skoda octavia, Hyundai Elantra Toyota Altis, and many others.</p>
<p style="text-align: justify;">Marin Burela, president and chief executive officer (CEO) of Changan <strong>Ford</strong> stated, “We have gone further in every aspect to bring to China the most premium Mondeo we have ever designed, developed and built.”</p>
<p style="text-align: justify;">&#8220;It&#8217;s really a flagship vehicle, providing our Chinese clients class-leading levels of refinement, driving delight and thrill. It will lift up the bar in craftsmanship, approach and expertise, presenting our loyal Chinese clients what they truthfully value and desire in a car,&#8221; Marin Burela also said.</p>
<p style="text-align: center;"><img class="alignnone  wp-image-31785" title="2013 Ford Mondeo" src="http://www.indiandrives.com/wp-content/uploads/2013/04/2013-Ford-Mondeo-300x198.png" alt="2013 Ford Mondeo" width="293" height="192" /> <img class="alignnone  wp-image-31786" title="Ford Mondeo 2013" src="http://www.indiandrives.com/wp-content/uploads/2013/04/Ford-Mondeo-21-300x188.png" alt="Ford Mondeo 2013" width="310" height="194" /></p>
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		<title>Ford Escort Returns in Shanghai</title>
		<link>http://www.indiandrives.com/ford-escort-returns-in-shanghai.html</link>
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		<pubDate>Mon, 22 Apr 2013 05:12:40 +0000</pubDate>
		<dc:creator>Ayan Sengupta</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Ford]]></category>
		<category><![CDATA[Latest News]]></category>
		<category><![CDATA[Upcoming Cars]]></category>
		<category><![CDATA[Ford Escort Returns]]></category>
		<category><![CDATA[Ford Escort Returns For Shanghai]]></category>

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		<description><![CDATA[The renowned Ford Escort name has made a return at the much-awaited Shanghai Motor Show as an innovative compact saloon idea which&#8217;s powerfully tipped to make production. The compact saloon... <a class="meta-more" href="http://www.indiandrives.com/ford-escort-returns-in-shanghai.html">Read more <span class="meta-nav">&#187;</span></a>]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;">The renowned Ford Escort name has made a return at the much-awaited Shanghai Motor Show as an innovative compact saloon idea which&#8217;s powerfully tipped to make production.</p>
<p>The compact saloon section is worth over 5 million unit sales per year in the Chinese market.</p>
<p>By itself, it&#8217;s a section <strong>Ford</strong> is eager to expand its attendance in with a model fabricated particularly for the Chinese market.</p>
<p>In addition, the name ‘Escort’ has been picked as it is one, which holds resonance with Chinese purchasers; old Escorts are frequently cropping up at public sales to be purchased by Chinese consumers, and classic models get imported on a regular basis.</p>
<p style="text-align: justify;"><img class="aligncenter  wp-image-31723" title="Ford Escort Returns" src="http://www.indiandrives.com/wp-content/uploads/2013/04/Ford-Escort-Returns.jpg" alt="Ford Escort Returns" width="629" height="471" /><br />
But, Ford refused the likelihood of a comeback of the name elsewhere comprising in the United Kingdom market.</p>
<p>In addition, the company has not disclosed any technical specifications of the vehicle up till now, but the styling of the idea is familiar to the company&#8217;s fresh design language, with Aston Martin like framework.</p>
<p style="text-align: justify;"><img class="aligncenter  wp-image-31724" title="Ford Escort Concept" src="http://www.indiandrives.com/wp-content/uploads/2013/04/Ford-Escort-Concept-1.jpg" alt="Ford Escort Concept" width="631" height="276" /><br />
The styling of the concept is familiar from Ford&#8217;s recent design language, with its bulky <strong><a title="First New Aston Martin Vanquish being Spotted in Dubai" href="http://www.indiandrives.com/first-new-aston-martin-vanquish-being-spotted-in-dubai.html">Aston Martin</a> </strong>style framework. The idea is portrayed by <a title="Ford Cars in India" href="http://newcars.indiandrives.com/cardetails.php?make=ford"><strong>Ford</strong></a> as offering Chinese clients, &#8220;A fun filled experience, lofty level of know-how, excellent roominess, uncompromised practicality and classy design&#8221;.</p>
<p>Mr. Jim Farley, Ford&#8217;s sales and marketing chief stated, “This compact concept draws attention toward the potency of our universal One <strong>Ford</strong> approach to vehicle design, and symbolizes how we can take advantage of our worldwide design lingo to bring superior designs to possible vehicles.”</p>
<p style="text-align: justify;"><img class="aligncenter  wp-image-31725" title="Ford Escort Returns Back View" src="http://www.indiandrives.com/wp-content/uploads/2013/04/Ford-Escort-Returns-Back-View-1.jpg" alt="Ford Escort Returns Back View" width="627" height="361" /></p>
<p style="text-align: justify;">“Designed with the Chinese consumer in intellect the new Escort idea has the prospective to fortify our product range here in the Chinese market as we make the most of the chances for diversification within the compact car section,” Mr. Jim added up.</p>
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		<title>Ford Launches 1.5L EcoBoost Petrol Engine</title>
		<link>http://www.indiandrives.com/ford-launches-1-5l-ecoboost-petrol-engine.html</link>
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		<pubDate>Wed, 17 Apr 2013 06:13:22 +0000</pubDate>
		<dc:creator>Hamza Ansari</dc:creator>
				<category><![CDATA[Ford]]></category>
		<category><![CDATA[Latest News]]></category>
		<category><![CDATA[Ford Ecoboost engine]]></category>
		<category><![CDATA[Ford launches in India]]></category>
		<category><![CDATA[Ford to launch 1.5l EcoBoost engine]]></category>

		<guid isPermaLink="false">http://www.indiandrives.com/?p=31572</guid>
		<description><![CDATA[The word “EcoBoost” sounds like one of the most accelerating factor in our industry and thanks to Ford for relieving us with this whole of line of sorts. Well the... <a class="meta-more" href="http://www.indiandrives.com/ford-launches-1-5l-ecoboost-petrol-engine.html">Read more <span class="meta-nav">&#187;</span></a>]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;">The word “EcoBoost” sounds like one of the most accelerating factor in our industry and thanks to Ford for relieving us with this whole of line of sorts. Well the American carmaker doesn’t feel that same, therefore in sense of the addition they had launched one more displacement in the series and is fragmented as 1.5 liter EcoBoost.</p>
<p>To an extent one may say that<strong> Ford</strong> was already having the 1.6 liter in its kitty then why felt the need to roll out just another one with a mere less 100cc capacity. The answer says, some of the countries have regulations and terminologies which hold massive duties and taxes above the 1500cc displacement, so to make the things more lucrative in those regions automaker had taken this footing step for now.</p>
<p>Just to add an informative bit, at present EcoBoost family consists of 1.0L, 1.5L, 1.6L, 2.0L, and 3.5L to name best in petrol powerplants.</p>
<p style="text-align: justify;"><img class="aligncenter  wp-image-31575" title="Ford to launch 1.5l EcoBoost engine" src="http://www.indiandrives.com/wp-content/uploads/2013/04/Ford-to-launch-1.5l-EcoBoost-engine.jpg" alt="Ford to launch 1.5l EcoBoost engine" width="631" height="298" /><br />
The freshly baked 1.5 liter holds that same award winning 1.0 liter reclining aluminum block and twin-cam, as it helps to gain better fuel efficiency and lower CO2 emission with the similar horsepower and torque of that bigger sibling 1.6 liter EcoBoost. The signature (EcoBoost) turbocharging, direct fuel injection and variable valve timing makes contribution towards high level of performance, quietness and refinement  in the metal. Talking so much about the enhancement, Ford had also delivered figures in terms of 20%-better fuel efficiency and a 15%-reduced emission to prove its mettle in the most adored range of development.</p>
<p>Naming some of the applications in brief, it will be first introduced in China on <strong>Ford</strong> Mondeo, to be followed by Fusion sedan in North America and then later on new Mondeo in Europe.</p>
<p>Newbies mean something freshly charged tweaks on them, and the 1.5 liter is also not left for an exception. A computer-controlled clutch on belt drive water pump is said to be a first of its kind from <a title="Ford Cars in India" href="http://newcars.indiandrives.com/cardetails.php?make=ford"><strong>Ford</strong></a>, employed to reduce warm-up time and bring in efficiency in the procedure.</p>
<p>To slate more of the claims on its bucket, Ford had sold more than 600,000 EcoBoost equipped vehicles, whereas the lastly launched 1.0 liter had won them “International Engine of the Year” award, which is also learnt, most of the company models will now be tuned to EcoBoost family by the end of this year. On a very exclusive note, 1.0 liter EcoBoost is the same that <a title="Ford EcoSport to Launch in India on 4th March 2013 starting Rs. 5.99 lakh onwards" href="http://www.indiandrives.com/ford-ecosport-to-launch-in-india-on-4th-march-2013-starting-rs-5-99-lakh-onwards.html"><strong>EcoSport</strong></a> is soon going to dwell underneath for first time on Indian shores.</p>
<p>Concluding on whole strata, Joe Bakaj, vice president, powertrain engineering for Ford said, “Ford EcoBoost technology has changed the way people look at gas engines and has enjoyed huge success with customers,” sounding true in all the sense.</p>
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		<title>India&#8217;s Biggest Domino Installation Made by Ford: Watch Video</title>
		<link>http://www.indiandrives.com/indias-biggest-domino-installation-made-by-ford-watch-video.html</link>
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		<pubDate>Wed, 03 Apr 2013 11:16:59 +0000</pubDate>
		<dc:creator>Hamza Ansari</dc:creator>
				<category><![CDATA[Ford]]></category>
		<category><![CDATA[Latest News]]></category>
		<category><![CDATA[India’s Biggest Domino Installation Made by Ford]]></category>
		<category><![CDATA[Largest Domino Installation]]></category>

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		<description><![CDATA[India is the only one country with various unique variations, and that’s all what makes us stand apart from others, while to prove ourselves in strength and so, Indians had... <a class="meta-more" href="http://www.indiandrives.com/indias-biggest-domino-installation-made-by-ford-watch-video.html">Read more <span class="meta-nav">&#187;</span></a>]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;">India is the only one country with various unique variations, and that’s all what makes us stand apart from others, while to prove ourselves in strength and so, Indians had pulled hard to register their names in book of worlds record and such; yet mentioned here is another unique installation that we Indians had not witnesses in that bulk size on our homeland.</p>
<p>Ripping off the secret, it is made to inform, <a title=" Ford Cars in India" href="http://newcars.indiandrives.com/cardetails.php?make=ford"><strong>Ford</strong></a> had built India’s largest domino installation in Delhi by employing experts from around the world, and had used 80,000 pieces to curb it in a masterpiece.</p>
<p>Revealing more of all, it was but obviously to hype the <a title="Ford EcoSport Likely to roll out by June end" href="http://www.indiandrives.com/ford-ecosport-likely-to-roll-out-by-june-end.html"><strong>EcoSport</strong></a> tag in media and though that we did not mind also. One can view those in the video being slapped below this post, while we ensure that viewers would definitely press the re-play button after its first glimpse, as was the same case with us too. Swooping crystal-istic sound effects of dominos mesmerizes you in its tune, and overall the iconic landmarks of India like Taj Mahal, Qutub Minar and India Gate were also drown into shape from those crispy chunks, inclusive of Ford logo and EcoSport badging.</p>
<p style="text-align: justify;"><img class="aligncenter  wp-image-31122" title="India’s Biggest Domino Installation Made by Ford" src="http://www.indiandrives.com/wp-content/uploads/2013/04/India’s-Biggest-Domino-Installation-Made-by-Ford.png" alt="India’s Biggest Domino Installation Made by Ford" width="628" height="310" /><br />
Not saying much on this part, we suggest you to watch the video and would also let us know what ratings you will screech on this clipping. Surely no negative markings!</p>
<p style="text-align: justify;"><img class="aligncenter  wp-image-31123" title="Ford logo Domino Installation" src="http://www.indiandrives.com/wp-content/uploads/2013/04/Ford-logo-Domino-Installation.png" alt="Ford logo Domino Installation" width="632" height="308" /><br />
And on important note, more than 150 working hours are also employed for its making, consider that as well.</p>
<p style="text-align: center;"><iframe src="http://www.youtube.com/embed/k69hgSYPs9A" frameborder="0" width="460" height="315"></iframe></p>
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		<title>Creators of Sexy Ads for Ford Figo are Fired</title>
		<link>http://www.indiandrives.com/creators-of-sexy-ads-for-ford-figo-are-fired.html</link>
		<comments>http://www.indiandrives.com/creators-of-sexy-ads-for-ford-figo-are-fired.html#comments</comments>
		<pubDate>Fri, 29 Mar 2013 06:01:40 +0000</pubDate>
		<dc:creator>Hamza Ansari</dc:creator>
				<category><![CDATA[Ford]]></category>
		<category><![CDATA[Latest News]]></category>
		<category><![CDATA[Ford Figo India Ads Lead to Firings]]></category>
		<category><![CDATA[Sexy Ads for Ford Figo are Fired]]></category>

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		<description><![CDATA[Creators of the sexy ads for Ford India are now fired, and they should be, because India is still dwindling with outrageous of Delhi rape case and these guys were... <a class="meta-more" href="http://www.indiandrives.com/creators-of-sexy-ads-for-ford-figo-are-fired.html">Read more <span class="meta-nav">&#187;</span></a>]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;">Creators of the sexy ads for Ford India are now fired, and they should be, because India is still dwindling with outrageous of Delhi rape case and these guys were going with another sort of nuisance.</p>
<p>Lest of all, Ford India had apologized for the same while the outsourced advertising firm WPP too had sent an apologetic email. WPP added, those visuals were created by the JWT India (a unit of WPP) where individuals themselves had only created and posted visuals on internet sites, without the consent of organization. Those grievances were not even ordered by <a title="Ford India Apologizes After Posting Sexy Ads in Media" href="http://www.indiandrives.com/ford-india-apologizes-after-posting-sexy-ads-in-media.html"><strong>Ford</strong></a> India, and it is their own piece of creativity.</p>
<p>In the advertisement, one can see former Italian Prime Minister Silvio Berlusconi behind steering wheel with tied-up girls in the boot of his Figo. This same sort of scenario is done with Paris Hilton and Michael Schumacher with Kadarshian trios and Lewis Hamilton, Fernando Alonso, Sebestian Vettel in their trunk respective of hatchbacks. On conclusion, all the three posters mentioned “leave your worries behind”, which now seems worries had become a vying factor for the officials itself. It will be interesting to see where they will leave those worries, on a new Boss or his newly setup Organization!</p>
<p style="text-align: justify;"><img class="aligncenter  wp-image-30794" title="Creators of Sexy Ads for Ford Figo" src="http://www.indiandrives.com/wp-content/uploads/2013/03/Creators-of-Sexy-Ads-for-Ford-Figo-are-Fired-1.jpg" alt="Creators of Sexy Ads for Ford Figo" width="630" height="388" /></p>
<p style="text-align: justify;"><a title="Ford Figo Cars in India" href="http://newcars.indiandrives.com/carmodeldetails.php?make=ford&amp;model=ford-figo"><strong>Ford Figo</strong></a> Celebration Edition is a new launch from the American carmakers and is expected to snatch some of the market share in hatchback segment at a near future, meanwhile, EcoSport is also in the pipeline slated to launch somewhere after June.</p>
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		<title>Toyota Fortuner vs. Maruti Ertiga vs. Ford EcoSport: A Comparison</title>
		<link>http://www.indiandrives.com/toyota-fortuner-vs-maruti-ertiga-vs-ford-ecosport-a-comparison.html</link>
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		<pubDate>Tue, 26 Mar 2013 08:02:35 +0000</pubDate>
		<dc:creator>Ayan Sengupta</dc:creator>
				<category><![CDATA[Car Comparison]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Ford]]></category>
		<category><![CDATA[Maruti Suzuki]]></category>
		<category><![CDATA[Toyota]]></category>
		<category><![CDATA[Ford EcoSport]]></category>
		<category><![CDATA[Maruti Ertiga]]></category>
		<category><![CDATA[Toyota Fortuner]]></category>

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		<description><![CDATA[The exquisite Toyota Fortuner was duly launched in the early months of 2012. Sales began impounding and the designs of the vehicle began to lure enumerable populace worldwide. The myriad... <a class="meta-more" href="http://www.indiandrives.com/toyota-fortuner-vs-maruti-ertiga-vs-ford-ecosport-a-comparison.html">Read more <span class="meta-nav">&#187;</span></a>]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;">The exquisite Toyota Fortuner was duly launched in the early months of 2012. Sales began impounding and the designs of the vehicle began to lure enumerable populace worldwide. The myriad sport utility vehicle (SUV) enthusiasts were in praises for its design and specifications. Ford EcoSport and Maruti Ertiga are also into the fray.</p>
<p style="text-align: justify;">Though not so promising in terms of quality pressed upon for a particular price, the variants in the specifications of the 5 models of Toyota Fortuner keep luring people to large extents. The car is entailing a host of savant buyers who resort to Toyota Fortuner for refined delights with enumerable diesel versions. Many prefer diesel to petrol as a choice for fuel and Toyota Fortuner is sure to lure such buyers to large extents.</p>
<h4 style="text-align: justify;">How exquisite is Toyota Fortuner?</h4>
<p style="text-align: justify;">The best part about the exquisite <a title="Toyota Fortuner Cars in India" href="http://newcars.indiandrives.com/carmodeldetails.php?make=toyota&amp;model=toyota-fortuner"><strong>Toyota Fortuner</strong></a> is the initial glimpse; the astute reflection of bulkiness is vehement in the bigger elder siblings, the inveterate Toyota Prado and the innovatively gigantic Toyota Land Cruiser. The revised, macho look obtained in 2012 is surely momentous and shall bring in individuals from myriad fronts. Available chromes upfront and innovative novelties viz. headlamps and myriad spherical fog lamps are luring indeed! Over and above, features pertaining to transparency of the fascinating series of bumper lines and muscularly aerodynamic body makes the vehicle luring and in great recognition among people, worldwide.</p>
<p style="text-align: center;"><img class="wp-image-30523 aligncenter" title="Toyota Fortuner" src="http://www.indiandrives.com/wp-content/uploads/2013/03/Toyota-Fortuner-4.jpg" alt="Toyota Fortuner" width="630" height="354" /></p>
<p style="text-align: justify;">The interiors of Toyota Fortuner are also relishing; ample spaces and amazing levels of comforts, amazingly luxurious upholstery and a not-so-distraught pricing makes the experience of riding such a car, intriguing. Besides higher placing of the driver’s podium and multi-information display based augmented visibility are surely turn-ons for myriad people.</p>
<p style="text-align: justify;"><img class="aligncenter  wp-image-30311" title="2013 Maruti Ertiga" src="http://www.indiandrives.com/wp-content/uploads/2013/03/2013-Maruti-Ertiga.jpg" alt="2013 Maruti Ertiga" width="630" height="428" /></p>
<p style="text-align: justify;">Besides maximal power of around 171ps is duly generated by the exquisite turbocharged engine of 4 cylinders, running on diesel at venerable torques especially of the peak of 343NM at rotations of around 1400-3200 rpms (revolutions per minutes) are worth mentioning. The Toyota Fortuner runs with its venerable 2982cc powertrain of diesel at around 8-9 kilometers per liter (kmpl) up to 11 kmpl in vividly jam packed area or location.</p>
<p style="text-align: center;"><img class="wp-image-30527 aligncenter" title="Ford EcoSport" src="http://www.indiandrives.com/wp-content/uploads/2013/03/Ford-EcoSport3.jpg" alt="Ford EcoSport" width="630" height="396" /></p>
<p style="text-align: justify;">As the boom is descending in the fiefdoms of utility vehicle markets, myriad incidental auto makers are duly attracting myriad buyers for best introductions. Compact utility cars are being used on a high. These cars exhibit efficacious fuel efficiency. The first compact car of sorts, EcoSport is all set to debut in the prevalent Indian auto-market.</p>
<h4 style="text-align: justify;">Choosing between Ertiga and EcoSport:</h4>
<p style="text-align: justify;">Maruti Ertiga presents a tiff and competition in such a rat-race of vehicular juggernauts. Ertiga is hugely important; all and sundry knows about it in automotive parlances. The mercurial rise to pinnacle of EcoSport is due to be tested as it comes good with efficacy for the delightful patrons. Both the cars have some interesting factors which keep bemusing myriad automobile enthusiasts.</p>
<p style="text-align: justify;">EcoSport does possess an exquisitely robust built design with trendy graphics and is certainly an efficient crossover to get fascinated by! The front profile of the car is exquisite — chrome front grilles, in built corner indicators and clear issuance of lights from the myriad headlights, sleek bonnet hood and luring fog lights which are properly chrome lined add to the profiles of EcoSport.</p>
<p style="text-align: center;"><img class="wp-image-30529 aligncenter" title="Toyota Fortuner Interior" src="http://www.indiandrives.com/wp-content/uploads/2013/03/Toyota-Fortuner-Interior-3.jpg" alt="Toyota Fortuner Interior" width="632" height="419" /></p>
<p style="text-align: justify;">The side profile of the car is pretty enough; chrome outlines shade the windows, the view of the car gets grand with profoundly stylish alloy wheels; door handles and ORVMs are body colored. Turn indicators are additional features. Interesting features like presence of spoilers at the rear ends, presence of stop lamp duly mounted and presence of chrome roof rails add to the picturesqueness of the EcoSport, in comparison with the sporty dynamics of LUV (light utility vehicle) Ertiga.</p>
<p style="text-align: justify;"><img class="aligncenter  wp-image-30314" title="Maruti Ertiga interior" src="http://www.indiandrives.com/wp-content/uploads/2013/03/Maruti-Ertiga-interior.jpg" alt="Maruti Ertiga interior" width="631" height="452" /></p>
<p style="text-align: justify;">The outward profile is well trimmed; stylish cluster lamps are evident and so are in-built lamps intended to quell or cut through the fogs. Maruti Suzuki grille makes the front adorable; air-dam bumpers available in body colors make the profile of Maruti Ertiga gratifying. Real spoilers are present in the version of Ertiga as well. Exquisite smart side-view ostensible ORVMs are evident with sustainable turn indicators and presence of efficacious rear window wiper.</p>
<p style="text-align: justify;"><img class="aligncenter  wp-image-30532" title="Ford Ecosport Interior" src="http://www.indiandrives.com/wp-content/uploads/2013/03/ford-ecosport-interior-1.jpg" alt="Ford Ecosport Interior" width="630" height="376" /></p>
<p style="text-align: justify;">While the interiors of EcoSport possess varied compartmentalized inner doors and duly designed cluster of instruments inside, along with an extra helping of gear shift knobs, the ilk, <a title="Maruti Ertiga Cars in India" href="http://newcars.indiandrives.com/carmodeldetails.php?make=maruti&amp;model=maruti-ertiga"><strong>Maruti Ertiga</strong></a> do possess lavish and comforting interiors. Controllable 2nd row of air conditioners, folding seats and sliding ones in the 2nd and 3rd rows are also appealing. The head rests provided are truly adorable.</p>
<h4 style="text-align: justify;">Ford EcoSport shall be preferred:</h4>
<p style="text-align: justify;">While the EcoSport has a meager 1.0 liter petrol engine dubbed as EcoBoost and 1.5 liter diesel based engine, LUV (light utility vehicle) Ertiga possesses 1.4 liter and 1.3 liter petrol and diesel engines respectively. Ertiga and EcoSport are amicable for a nuclear family; at valued pricing, the EcoSport is the one people shall hanker after particularly because of its lavishness and robustness. These cars exhibit fuel efficiencies greater than 16, unlike Toyota Fortuner and thus EcoSport seems to be at an upper hand when it hits the roads.</p>
<p style="text-align: justify;"><img class="aligncenter  wp-image-30534" title="Toyota Fortuner Back View" src="http://www.indiandrives.com/wp-content/uploads/2013/03/Toyota-Fortuner-back-view-1.jpg" alt="Toyota Fortuner Back View" width="631" height="451" /></p>
<p style="text-align: justify;">Moreover, <a title="Ford EcoSport Likely to roll out by June end" href="http://www.indiandrives.com/ford-ecosport-likely-to-roll-out-by-june-end.html"><strong>Ford EcoSport</strong></a> is one of the highly anticipated car launches in 2013 in the Indian market. The maker is leaving no stone unturned in developing the eagerness with innovative advertisement drives and client interfaces. At the present, they have demonstrated the India-spec EcoSport in twelve select cities crosswise the nation. Before the introduction of the mini sport utility vehicle (SUV) by May-June, there will be a client experience drive where 100 individuals will get to enjoy the vehicle.</p>
<p style="text-align: justify;"><img class="aligncenter  wp-image-30318" title="Maruti Ertiga Back View" src="http://www.indiandrives.com/wp-content/uploads/2013/03/Maruti-Ertiga-Back-View.jpg" alt="Maruti Ertiga Back View" width="632" height="355" /></p>
<p style="text-align: justify;">The top end option will boast all the features that one anticipates from the company comprising an interactive Sync infotainment arrangement, push-button start and parking antennas.</p>
<p style="text-align: center;"><img class="wp-image-30528 aligncenter" title="Ford EcoSport Back View" src="http://www.indiandrives.com/wp-content/uploads/2013/03/Ford-EcoSport-Back-View.jpg" alt="Ford EcoSport Back View" width="632" height="330" /></p>
<p style="text-align: justify;">We anticipate Ford to value the EcoSport in the Rs 5-8 lakh bracket.</p>
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		<title>Ford India Apologizes After Posting Sexy Ads in Media</title>
		<link>http://www.indiandrives.com/ford-india-apologizes-after-posting-sexy-ads-in-media.html</link>
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		<pubDate>Mon, 25 Mar 2013 09:04:09 +0000</pubDate>
		<dc:creator>Hamza Ansari</dc:creator>
				<category><![CDATA[Ford]]></category>
		<category><![CDATA[Latest News]]></category>
		<category><![CDATA[Ford India Ad]]></category>
		<category><![CDATA[Ford India needs to fire its advertising execs]]></category>

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		<description><![CDATA[Ford India had apologized after posting sexy ads in the Laura Stampler’s report of Business Insider. In the campaign, former Italian PM Silvio Berlusconi was shown with three girls being... <a class="meta-more" href="http://www.indiandrives.com/ford-india-apologizes-after-posting-sexy-ads-in-media.html">Read more <span class="meta-nav">&#187;</span></a>]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;"><strong>Ford</strong> India had apologized after posting sexy ads in the Laura Stampler’s report of Business Insider. In the campaign, former Italian PM Silvio Berlusconi was shown with three girls being hand tied and mouth gagged, were drawn in the trunk of his Ford Figo.</p>
<p>To an extension, it was followed another couple of visuals where hotel heiress Paris Hilton was shown in place of Berlusconi with the kidnapped trios of kadarshains. And Lastly, Michael Schumacher was too in the similar posture along with his rivals namely Fernando Alonso, Sebastian Vettel and Lewis Hamilton snuffed in the boot of Figo.</p>
<p>Not to worries, now <a title="Ford Cars in India" href="http://newcars.indiandrives.com/cardetails.php?make=ford"><strong>Ford</strong></a> has removed those stuffs before it had created ruckus for them and had also sent an apologetic email which says, “We deeply regret this incident and agree with our agency partners that it should have never happened. The posters are contrary to the standards of professionalism and decency within Ford and our agency partners. Together with our partners, we are reviewing approval and oversight processes to help ensure nothing like this ever happens again.”</p>
<p style="text-align: justify;"><img class="aligncenter  wp-image-30306" title="Ford India Apologizes After Posting Sexy Ads in Media" src="http://www.indiandrives.com/wp-content/uploads/2013/03/Ford-India-Apologizes-After-Posting-Sexy-Ads-in-Media.jpg" alt="Ford India Apologizes After Posting Sexy Ads in Media" width="630" height="351" /><br />
On an important note, such visuals were not ran for the paid advertisements and might be leaked due to some inefficiency from the staff of JWT, an Indian branch of the New York headquartered JWT who had been doing ad campaigns for Figo since 2009.</p>
<p>Basically, motif of the ad campaign was to “leave your worries behind” which seems that rather <strong>Ford</strong> had been sunk down deep in worries, instead of getting rid from some of it.</p>
<p>Rubbing off some from their shoulders as well, JWT too send a response for this nuisance which says, &#8220;We deeply regret the publishing of posters that were distasteful and contrary to the standards of professionalism and decency within WPP Group. These were never intended for paid publication and should never have been created, let alone uploaded to the internet. This was the result of individuals acting without proper oversight and appropriate actions have been taken within the agency where they work to deal with the situation.”</p>
<p><a title="Ford Figo Celebration Edition Launches in India at Rs 4.15 Lakh Ex-Showroom Delhi" href="http://www.indiandrives.com/ford-figo-celebration-edition-launches-in-india-at-rs-4-15-lakh-ex-showroom-delhi.html"><strong>Figo</strong></a> was launched in India and is doing well inclusive of the recently received mid-life change in form of celebration avatar, hoping that such fuss may not disappoint its future sales figure.</p>
<p>One can check out those images that we have stored for our references.</p>
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