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Skoda transforms Rapid metro with complete train wrap

Featured, Latest News, Skoda
Article by Hamza Ansari
Skoda transforms Rapid metro with complete train wrap
Skoda India ties up with the Gurgaon Rapid Metro with an innovative marketing initiative. For the first time, the entire train on the Gurgaon Metro line will be branded with the Rapid model line from Skoda Auto India. The collaboration was a natural fit as the Gurgoan metro line also bears the ‘Rapid’ name which coincides with the product ‘Rapid’ from Skoda Auto India. It also happens to be the first time the entire metro line is branded by a single product. The metro moves around the Corporate Hubs like DLF cyber city and Unitech corporate parks which is a catchment zone for Skoda’s target audience. Commenting on this innovative approach, Mr. Kamal Basu – Marketing Director, ŠKODA [...]

New 2013 Skoda Octavia 1.8 Ambition launched in India for Rs. 16.85 lakh ex showroom Mumbai

Featured, Latest Cars, Latest News, Skoda
Article by Hamza Ansari
New 2013 Skoda Octavia 1.8 Ambition launched in India for Rs. 16.85 lakh ex showroom Mumbai
Third-gen 2013 Skoda Octavia 1.8 ‘Ambition’ launched in India with a starting price tag of Rs. 16.85 lakh ex showroom Mumbai. Hence, the 2013 Octavia launched in India some days back with an starting price tag of Rs. 13.95 lakh ex-showroom Delhi, for the starting variant called 1.4 TSI (petrol) Active. Taking a look at the whole range made available we noticed that 1.8 Ambition (Petrol) was missing and the demanding market scenario here seems to have challenged the Czech carmaker to fill in the gap silently. Hopefully, the 1.8 TSI was available in Elegance only, costing near to Rs. 2 lakh more than the rolled out version. The new car of 1.8 now loses some whistles and bells to justify the [...]

Skoda Fabia receives mild updates in India

Featured, Latest News, Skoda
Article by Hamza Ansari
Skoda Fabia receives mild updates in India
Festive season of 2013 hasn’t brought new to the fortunes of Skoda Fabia, but the old tricks of hefty discounts and such seems lugging around the hatchback of Czech based carmaker throughout the time. However, it remained uncommented what will be the next attempt on Skoda’s chart to fructify the flow of Fabia in the showroom, but then finally organization thought of giving the vehicle a mild change on the cosmetic front for doing its job blissfully. Need not to jump with joy, the Fabia’s recent makeover is ‘mild’ in nature, and nothing is changed on the exterior of vehicle. Changes made to it reflect only on interiors. And one needs to have eagle’s eyes to address the changes noticeably. [...]

New Octavia Registers Over 1000 Bookings since Launch

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Article by Hamza Ansari
New Octavia Registers Over 1000 Bookings since Launch
Termed the hype recently, Skoda Auto India has recorded over 1000 bookings for the new Octavia within 3 weeks of its launch. Following the success of the first generation Octavia which launched the Skoda brand in India, the new Octavia has managed to capture the imagination of the consumer with its size, intelligent features and new design language. Talking about Octavia’s achievement, Mr. Sudhir Rao, Managing Director, ŠKODA Auto India said, “The Octavia is the heart of our brand and is our attempt to give customers one of the best offerings in the country. The Octavia will set new benchmarks in space, ride quality and ownership experience. With the new design language the Octavia is a [...]

Skoda Rapid Coupe to arrive in 2014

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Article by Hamza Ansari
Skoda Rapid Coupe to arrive in 2014
Just some moments before, Skoda launched the new Octavia on Indian shores with a lot of fanfare. Now a report surfaced on internet claiming, Octavia’s younger sibling ‘Rapid’ is going to get a coupe version somewhere in 2014. However, a year back the Theophilus Chin released the rendering image of same vehicle, which is claiming of lending more of its stakes to the production specific coupe. Well, the new Rapid coupe of 2014 seems to be looking like that of a celebration assortment for the completion of 30 years of ‘Rapid coupe’ that was launched in 1984. Moreover, the report on internet claims, platform underpinning it would be borrowed from that of the Rapid sedan. And a range of [...]
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