Celebration Editions Launched by Tata Across its Range

Celebration Editions of most of its cars has been announced by Tata in a bid to usher in the festive season and give a boost in its sales. In terms of mechanics, the cars are pretty much the same, but there are certain cosmetic changes which make it look all the more festive.

There is an interior add on pack as well as exterior update. This includes a “Celebration Edition” bade, various stickers as well as bumper corner protectors. The interior changes include steering wheel covers, leather seat covers as well as floor mats among others.

Among the beneficiary cars include the Indigo, Nano, Bolt, Zest and the Safari. Tata will look to boost sales as it has not been doing extremely well particularly with the Nano and other small cars. The Bolt has livened spirits to some extent and Tata will be looking to ensure that this festive offering is a hit and gets them more buyers.

Tata Motors is also providing festive discounts when it comes to what these accessories are priced at. The additional cost of getting the “Celebration Edition” package above the standard edition of the car is as below:

 

Indigo Celebration Edition (Standard) – Rs.7,000

Indigo Celebration Edition (Premium) – Rs.10,000

GenX Nano Celebration Edition (Standard) – Rs.10,500

GenX Nano Celebration Edition (Premium) – Rs.24,999

Bolt Celebration Edition – Rs.12,900

Zest Anniversary Edition – Rs.15,000

Safari Storme Celebration Edition – Rs.34,999

Tata Motors Witnesses Marginal Dip in Passenger Car Sales

The domestic passenger car sales of Tata Motors have seen a fall of two per cent for the month of September 2015. In a similar period last year, the company had sold 11931 units while this year, the sales were limited to 11774 units.

The sales of the company are likely to see a revival with the launch of new products. The GenX Nano as well as the Bolt Hatchback did act as a sales boost for the company and were the reason for the respectable figures from the company. In fact, when it comes to the small car segment, there was an actual jump in sales with number going up from 9766 units in September 2014 to 10226 units in September 2015. However, the sales of the utility vehicles appear to have taken a significant hit of 28 per cent and only 1548 units were sold by the company in the last month.

Tata Motors

Tata is pinning its hopes on the Tata Kite and the Hexa MUV to bring about a much needed sales boost for the company. While the former is a hatchback that has been positioned in between the Nano and the Maruti Suzuki Alto K10, the latter is to take on the Renault Lodgy and the Toyota Innova. The Kite is to be launched in January 2016 while the Hexa MUV will be seen first at the 2016 Auto Expo. Tata will be relying on these for their growth in the next year.

 

1100 Cars Delivered by Tata Motors on Ganesh Chaturthi

The festive season was celebrated by Tata Motors by delivering as many as 1100 cars to the company’s customers on the auspicious celebration of Ganesh Chaturthi. These sales occurred in Gujarat, Chhattisgarh, Madhya Pradesh and Maharashtra as a way to mark the occasion. The company had noted a rise in demand in these regions on the eve of festivities with Maharashtra alone taking as many as 700 of the deliveries.

Tata Motors

In order to latch on to this, Tata is also offering various “exciting” packages for the festive season and has also worked on aligning deliveries that can meet customer demands.

According to Tata, the festive season is a culmination of excitement, enthusiasm, energy and anticipation. The start of this festival marks the impact Tata has had and the brand is quite proud of the trust and support that it has managed to build. With the Bolt, Zest as well as the next gen Nano, Tata has been quite successful in bringing the happiness of mobility to Indian customers.

Tata Motors has also been quite visible at the NADA Auto Show in Kathmandu. Apart from the Bolt, eXeta and the Zest, the carmaker has also released the new Strome in the country which has been priced between NPR 42.25 lakh and 56.85 lakh. Tata also organized an interactive area at the event to help customers make more informed decisions and this included three sections- music booth, gaming zone and customer interaction section as well.

Tata Safari 400 to be Launched Next Year

Speculations were rife and all kinds of rumors are afloat that Tata could launch new Safari next year. News reports had dubbed it as the safari MY16, but certain reports coming in now indicate the MY16 could well mean ‘Model Year 16’ and indeed a new Safari could be launched next year under the name Safari 400.

Of course nothing much is known about this yet to be launched mysterious Safari, but rumors are many about its features. Some say it would be powered by the same 2.2-liter engine with improved out of 170bhp and peak torque of 400Nm. The engine will be mated either to a six-speed manual and a six-speed ZF transmission.

Tata Safari 400 to launch in India

The car may also be fitted with an Harman music system along with 10 speakers all around for that surround sound feel. As far pricing of the Safari 400 is concerned, we believe it could be somewhere between 12-16 lakh depending on the variant.

Ratan Tata Inducted in Automotive Hall of Fame

Keeping his unmatched contribution to the global automobile industry in mind, Chairman Emeritus of Tata Sons, Mr. Ratan Tata has been inducted into the Automotive Hall of Fame. He was conferred with this honor last week in Detroit along with automotive legends like co-founder of Haynes-Apperson Automobile Elwood Haynes, former Ferrari chairman Luca Di Montezomolo and founder chairman of Penske Corporation Roger Penske.

While receiving the award Ratan Tata said, “It’s a great honour to have been inducted into the automotive hall of fame. I owe this honour to my friends and colleagues in our company who have taken the company its products to such great heights”.

Ratan Tata Inducted in Automotive Hall of Fame

Automotive Hall of Fame was started in 1939 and since then it has honoured 800 industry giants which include the likes of Henry Ford, Ettore Bugatti, Karl Benz, Sergio Pinninfarina etc..

Tata Motors to Organize Nationwide Free Monsoon Check-Up Camps

The continuous rain and flooding on the streets is getting to your car? Worry not if you own a Tata Motors passenger vehicle. The company has announced an all India Free Monsoon Check-Up Camp for its passenger vehicles. Tata Motors will conduct these free check-up camps across 293 cities in the country where 585 workshops will take part. The event will be held from 28th July and will continue till 2nd of August.

Customers will be provided hefty discounts on original Tata Motors parts, lubricants as well as labour charges. Vehicle check-up and wash up will be done for free. 25 accessories and lubricant suppliers are going to partner in this event and will give discounts of up to 10% on their respective products.

Tata Motors to Organize Nationwide Free Monsoon Check-Up Camps

The camp will also offer to their prospective customers good exchange bonus and on the spot loan approval with good interest rate.

A similar camp was held by the company earlier and it had met with quite a success. That is the reason company officials are upbeat about this upcoming event where they are looking to set a new ‘customer benchmark’ as far as after sales service and efficiency are concerned.

 

Tata Motors Opens Flagship Showroom & Service Facility In Riyadh, KSA

Selling a car in Saudi Arabia made by an Indian carmaker doesn’t sounds quite lucrative, and is also an uphill task as Saudis get to enjoy heavy gas guzzlers from US and European markets. Yet, Tata Motors took this uphill task and is doing quite well in the region.

Riding in the Kingdom hand in hand with Mohamed Yousuf Naghi & Brothers Group (MYNG), today the India-based carmaker inaugurated a flagship showroom and service facility in its capital city Riyadh. The facility is located near to Industrial Area (Exit-18, Eastern Expressway), where a vast showroom is set up to display the products; located alongside is a 40-bay workshop which provides service to the buyers.

Speaking about the fostering venture into this oil rich country, RT Wasan, Head of International business, Tata Motors Commercial vehicles Business Unit said that KSA (Kingdom of Saudi Arabia) is one of the key focus markets of Tata Motors. A new showroom in the capital city of Kingdom shows Tata’s eagerness to surge there. For ultimate customer experience the maker has deployed its experienced team to look over the business. Topping all claims, Tata Motor said, the new facility is officially one of the largest facilities in the Gulf Cooperation Council (GCC).

Tata Motors Opens Flagship Showroom & Service Facility In Riyadh, KSA

Sharing some more insights, Abdul Wahab Itani, Senior Vice President, Automotive division, Manahil International Company said, the 3S facility of Tata Motors is equipped up to the brim, which itself speak professionalism at the course of business in KSA. Manahil International strongly believes in taking this brand to next level. Here, in the Kingdom, falling off the customer’s expectations will let a one off the field. So, until and unless the grip is held, route to success is a cakewalk.

Tata Safari Storme Facelift Launched At Rs 9.99 Lakh

Finally, after lot of cuts Safari Storme facelift by Tata Motors had reached the finish line at launch venue just on time. Priced for Rs 9.99 lakh, a shade fewer than 1 million, the maker had focused on marketing spunk to get Storme facelift better responses, which the new price tag says it all.

However, Safari Storme do not wish to remain expensive with the facelift, dealers are accepting the bookings for same for an amount ranging between Rs 10,000 and 50,000

The major change on the SUV goes with the honeycomb mesh front grille which is lifted from Range Rover, thanks to the Tata Motor’s acquisitions of JLR (Jaguar Land Rover). More of the amendments are carried out inside this time to make it more focused for drivers and comfortable for passengers.

Firstly, the new steering wheel from Bolt and Zest comes as an initial visual appeal. Black theme with silver accents running across is another.

Now, despite being a strong competitor to modern-rivals of the segment, Storme facelift misses out on infotainment system which had become a standard on the hatchbacks nowadays. Other features like rear parking sensors, armrest for rear passengers, steering-mounted controls, new music system with USB, aux-in, Bluetooth compatibility and a display screen doesn’t make up for the loss.

The engine bay gets a revamp too, a boost of 10bhp makes the 2.2-litre Varicor engine lifted from Aria to send the power of 148bhp and 320Nm of torque.

Following is the price list of Tata Safari Storme facelift ex-showroom Delhi:

LX – Rs 9.99 lakh

EX – Rs 11.60 lakh

VX – Rs 13.02 lakh

VX 4×4 – Rs 14.35 lakh

Psst…the base model had become expensive by Rs 40,000 than the previous model and still misses out on rear disc brakes and jumpseats for 3rd row, while the rest have remained unchanged.

Fuel-Efficiency: 14.1 kmpl as per ARAI

Tata Safari Storme Facelift Launched For Rs 10.41 Lakh

The catapult is on full stretch, while just awaited for the voice command to release pressure at the blink of an eye. However, quite before that Tata Motors without any fanfare launched the Safari Storme facelift in India for a price of Rs 10.41 lakh.

Reportedly, the changes are very limited in numbers, but the honeycomb mesh from Range Rovers for front grille and chin is simply remarkable. Moving to another, it is the absence of Varicor engine badge on sides.

The interiors are new and fresh. Steering wheel happened to be carried over from the Bolt and Zest while the black-silver theme is infused to name for new.

Tata Safari Storme Facelift

The list of features now makes more sense than before, includes rear parking sensors, new music system, a display screen, USB, aux, Bluetooth compatibility and steering-mounted controls are the most welcomed. Now, the rear seat passengers too get a central arm rest, but still buyers will miss the infotainment system which has become more of a standard with the cars valuing upwards than Rs 10 lakh.

Hence, under the hood Safari Storme facelift is as same as before with Aria’s 2.2-litre Varicor diesel engine of 148bhp – marginally 10bhp more than the previous model – retained by the same torque of 320Nm.

Following is the price list of Safari Strome facelift in India (ex-showroom Delhi) scheduled as per the trim level:

  • LX – Rs. 10.41 lakh
  • EX – Rs. 11.61 lakh
  • VX – Rs. 13.02 lakh
  • VX 4×4 – Rs. 14.34 lakh

Turbocharged Nano Is Next From Tata Motors

If someone is drooling over what next after the Nano facelift, here is the answer – a turbocharged Nano.

That’s right; one can expect the turbocharged Nano from the maker soon as it gets done away with the technical backend. This spilling secret information was recovered in talks of Girish Wagh, Tata Motor’s Senior Vice President, Programme Planning and Project Management, with one of the major source in automotive media.

Certainly, Nano with its failure seems to bombard as many variant as possible, don’t know which one may hit the nail on its head. This new Nano, with no exception to the said, will make the sports lover entice in its performance. But that gush of adrenaline from this small car looked doubtful from a small 624cc NA standard engine. One can find the small or chopped version of Revotron, possibly with the three-cylinder, to lug into its bay.

Turbocharged Nano Is Next From Tata Motors

There is now no possibility for the diesel Nano anytime soon. And lastly with the fresh face, Tata Motors had done away with the image of world’s cheapest car, instead hopped onto the branding of smartest city car option, which seems to work well for Indians.