Volkswagen
VW India to Be a City-Associate at Indo-German Urban Mela in Pune
Article by Ayan Sengupta
After talking to Delhi Public regarding future mobility at Indo-German Urban Mela, the German car maker Volkswagen is currently all set to introduce the IGUM version in the city of Pune.
Similar to Delhi Mela, the forthcoming Pune version will also be based on the similar subject of novelty, sustainability and dependability and for the most part consider 2 key thoughts MicroCity and NILS.
Amid the 3 basic subjects, modernization will essentially focus on few issuesz such as future mobility together with hybrid and electric mobility, discharge–free mobility and different fuel alternatives in addition.
Whilst sustainability will consist of a variety of subjects exactly from Think Blue to inexhaustible [...]
VW low cost brand not to arrive before 2016
Article by Ayan Sengupta
It was earlier speculated that Volkswagen’s may come up with some low cost car brand to counter with the rivals like Nissan-Datsun’s budget cars. While Nissan-Datsun may be revealing its cars by 2014, it has now become quite evident that Volkswagen will not be coming up with its budget car before 2016. The news has come straight from the mouth of Ulrich Hackenberg, Volkswagen’s R&D chief.
The news will surely be a relief for the Nissan-Datsun as it will allow them to gain the advantage of first move, but this will also require Volkswagen to come up with a new strategy that could enable them to produce low cost cars by reducing production cost.
Skoda was earlier known [...]
Volkswagen to enter low-cost market segment by 2016
Article by Ayan Sengupta
The low cost car segment is attracting every carmaker in the world. This car segment is very much lucrative in developing and under-developed markets. India too is a part of this medley. In spite of various unsuccessful attempts to enter the veins of Indian customers, Volkswagen is now trying to have its pie of the market share in the low-cost segment. It has announced the launch of a low-cost car for India, which is expected to be rolled out in 2016. Yet another competitor who is eyeing this particular segment with complete focus is Datsun, and it is also the first carmaker to make such an announcement. We heard that Indian King ‘Maruti’ is also gearing up for the same competition. [...]
Volkswagen and General Motors battling to conquer China
Article by Ayan Sengupta
German and American carmakers are fighting against each other to conquer China. We are not so shocked on hearing this news. It is because China is one of the fastest growing automobile markets in the world in spite of the downturn witnessed in economic conditions of Europe and other countries. Chinese are making favorable policies to attract more and more carmakers from around the globe. The recent example is Tata’s JLR plant in China.
To become the market leader, Volkswagen will launch some models with the tag ‘Made for China’ only. These models includes youngest sibling of Audi’s crossovers Q5 and Q7 i.e. Q3, compact and competitively-priced sedan Skoda Octavia, the very own Golf [...]
Volkswagen eyeing Indian Heavyweights of the Auto Industry for its Top Management
Article by Ayan Sengupta
Volkswagen India seems to be taking reduced sales figure on a serious note. To arrest the reducing sales, Volkswagen is trying hard to get Indian heavyweights of the auto industry in the top management.
Mr. Arvind Saxena from Hyundai joined VW as MD.
Another guy who is planning to join VW is Avik Chattopadhyay, former top executive of MSIL. Avik will join VW as GM, Marketing and will replace German national Lutz Kothe. Other names which are sprouting from the news to join VW are Ashish Anand – Hyundai’s Regional Manager, Hardeep Brar-former MSIL Dealer Development Head and Pankaj Sharma-now on board as VW Sales Head.
VW entered the Indian market with high expectations, but is seeing [...]
