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Daimler Trucks to Ensure its No. 1 Position via New Asian Strategy







Daimler India Commercial Vehicles Pvt. Ltd (DICV) is a wholly owned subsidiary of Daimler AG and Mitsubishi Fuso Truck and Bus Corporation (a Daimler Trucks Company), which today itself has confirmed that (global) Daimler Truck operations  has been established as the No. 1 player in market and is also placing a focused strategy in the way, Asia to be specific, for assuring its numero uno position at best throughout all the time.

Being in the shoes of market leader, Daimler perceives the requirements of fraternity on a continuous basis, as an outcome it brings in new product to provide optimized trucking solutions, inclusive of ‘one of its kind in industry’ badginng on them. However, to maintain oneself in the top market slot, it is necessary to adjust as per the changing trends, and to complement on the action line it has rolled down a ground breaking straight-forward-erected programme called DT#1 (Daimler Trucks No. 1), to address all the markets it is carrying operations in.

Daimler Trucks
On a very important note, it is learnt that Asia (including India) is on the “hot-target” list of organization, where a brand new Asian strategy is chalked out to be a part of this programme, also involves Daimler Truck entities in Asia – MFTBC (Mitsubishi Fuso Truck and Bus Corporation), Japan, and DICV (Daimler India Commercial Vehicles Private Limited), India under the same umbrella. In fact, the limelight on Asia has evolved sometime before and DICV was grounded deeply to strengthen this. MFTBC was already well-established one in Japan and other Asian territories, serving them for quite a long period, which was then followed by India who very soon emerged as a new strong market with complete focus.

India is also basically looked upon as a global benchmark due to the cost-efficient yet high quality engineering.

Speaking on the achievement till date, Mr. Marc Llistosella, Managing Director & CEO – DICV, said, “In 2005 when the first blueprint was being drawn, besides realizing that India would be the 2nd largest Truck market, we realized that India would actually become an important hub for our strength in Asia & Africa. However, our primary focus was to clearly leverage Daimler’s capabilities to suit the needs of Indian trucking. Towards this, we have invested our energies. In the meantime, we have gained the capability to fulfill our Asian & African outlook.”

In addition to those derivations of India bound operations, Dr. Albert Kirchmann, President & CEO – MFTBC and Head of Daimler Trucks Asia concluded, “Asia will clearly lead our way in the coming years, not just in demand for trucks but also as a hub for our global operations. Daimler has already established a firm presence in Asia by combining a strong 80-year brand “FUSO” and a state-of-the-art green field facility in India. Leading brands, cutting-edge technologies, strong customer-focused product portfolio, strong distributor network and highly inspired people are the ingredients Daimler possesses to remain a leader. We see ourselves in a very advantageous position.”


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