Audi India as a company have been in the Indian market since the year 2004. They have consistently been introducing new models into the Indian luxury car market. They have a tough competition from BMW India and also Mercedes Benz India Limited. However they still are successful amidst this tough competition. Not many know that Audi were introduced to the Indian public way back in 1984 when the Indian cricket team won the World Cup and Mr. Ravi Shastri was presented with an Audi TT. This marked Audi's debut into Indian soil however it was not before 2004 that the company decided to set up shop in India permanently.
Their model line up includes the entry level luxury sedan, the Audi A4 to the highly rated super car, the Audi R8. They have been steadily setting up their own dealer network. Parent company Volkswagen has also ventured to India however both the entities are entirely different and don't interfere in each others business. They cater to different clientele. Both however use high quality materials and this is where the similarity ends. Even Skoda Auto India uses high quality materials and is also affiliated to the Volkswagen group. Recently, the Audi India group was criticized for not using energy efficient technologies in its cars. Audi India are on the road to resurgence and now claim to use about 20% more energy saving materials than the technology that they had in place earlier. They use aluminium for construction of their car bodies and this makes their cars lighter however at the same time sturdy enough to last a life time. Even though they don't have a tuning division like the M branch from BMW or the AMG section like Mercedes, they make their stock engines the most powerful in their class. This ensures that their engines don't have to be tuned up after market.