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Mahindra launches Uday – A Unique Programme to Partner its Customers







Mahindra had always stood on the forefront of CRM (Customer Relationship Management). Rolling out one more initiative off the sleeves, Mahindra launched the ‘Uday’, an exclusive CRM (Customer Relationship Management) program for the Mahindra small commercial vehicles portfolio. It is a one of its kind initiative, which endeavours to partner with customers on their path to progress and prosperity.

Uday is based on the Mahindra’s philosophy of Rise, which is apprehended to bring in a positive change in the lives of commercial vehicle owners for a long-term, so that they could be associated with the brand for ages. The program helps benefiters in maximizing the earnings as well as enhancing their growth ratio.

Under the hat of Uday, “Customers will be offered a wide range of monetary as well as non-monetary benefits which will include a personal accident insurance policy for vehicle drivers worth Rs. 200,000, 10% discount on labour and 5% on spares parts, a mobile recharge of Rs. 100 and a unique referral scheme with benefits of free service coupons for introducing prospective customers to the Mahindra range of commercial vehicles” says Mahindra’s official note. “The referral benefits are applicable to both the referrer and the referee. Apart from these monetary benefits, customers will have access to With You Hamesha vehicle Service and Health Check-up camps organized by Mahindra.”

Mahindra Bolero Maxi Truck Plus

On the extension, Uday also hosts other benefits like ‘Uday Vidyarthi’, a scholarship initiative for children of members enrolled in the Uday programme. The rewarding will be done on the basis of excellence in education putted by the children. The eligibility criteria involve scoring of 75% and above in the class 10 board examination in 2014. And 1000 meritorious boys and girls are going to be lucky ones to benefit from such, with the scholarship of Rs 5,000.

Speaking on the initiative, Vivek Nayer, Chief Marketing Officer, Automotive Division, Mahindra & Mahindra Ltd. said, “When our customers buy a Mahindra commercial vehicle they don’t just buy a product, they buy into a unique long-term relationship and ownership experience which enables their prosperity and well-being. This is in line with Mahindra’s Rise philosophy which seeks to drive positive change in the lives of our customers.”

Mr Nayer further added, “As a first of its kind initiative to be launched for small commercial vehicle customers, Uday will help us connect better with our customers by creating a sense of belonging to the Mahindra brand and strengthen their bond with us. Uday is unique in that it offers a host of social benefits to not only our customer but his family as well.”

The Uday programme is applicable to entire portfolio of Mahindra small commercial vehicles, to new as well as existing customers, both of them can avail several benefits being offered as part of the initiative.

The customers get automatically enrolled to the program at the time of taking the vehicle’s delivery. He/she will be provided a welcome kit which will contain a membership card, personal accident insurance policy and a free mobile recharge coupon.
Mentioned below are the Mahindra’s small commercial vehicles range includes the following products and variants:

  • Bolero Maxi Truck Plus
  • Bolero Pick up
  • Bolero Camper Double Cab Pick up
  • Genio Pick Up
  • Maxximo Plus Mini Truck
  • Maxximo Mini Van (soft top)
  • Maxximo Mini Van VX (hard top)
  • Gio Compact Truck
  • Gio Cab
  • Alfa Load 3 wheeler
  • Alfa Passenger 3 wheeler
  • Champion Large 3 wheeler
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