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Mahindra Tractors sells 16571 units in domestic market during March 2014







Mahindra & Mahindra Ltd.’s Farm Equipment Sector (FES) continued to maintain its leadership position in the Indian tractor industry during FY 2013 – 14.

During the FY2013 -14 domestic sales stood at 2,57,270 units, as against the 2,11,596 units sold during FY2012-13. Total tractor sales (domestic + exports) during the FY gained the grounds at 2,67,634 units, as against 2,23,885 units for the same period last year. Exports for the financial year ending March 31, 2014 stood at 10364 units.

Domestic sales in March 2014 stood at 16571 units, as against 15551 units during March 2013. Total tractor sales (domestic + exports) in March 2014 stood at 17673 units, as against 17330 units in March 2013, a growth of 2%. Exports for the month stood at 1102 units.

Mahindra Tractors

Commenting on the monthly performance, Rajesh Jejurikar, Chief Executive, Farm Equipment and Two Wheeler Division, Mahindra & Mahindra Ltd. said, “We are happy to have achieved a growth of 22% for FY2013-14 in the domestic market. Tractor demand for the last financial year was robust due to a favourable monsoon and higher minimum support prices, resulting in good demand for tractors and overall positive sentiment.”

FARM EQUIPMENT SECTOR
March 2014March 2014March 2014Cumulative March 2014Cumulative March 2014Cumulative March 2014
F 13F 14%ChangeF 13F 14%Change
Domestic15551165717%21159625727022%
Exports*17791102-38%1228910364-16%
Total17330176732%22388526763420%

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