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Mahindra Trucks & Buses (MTBL) to Showcase New Products at Delhi Auto Expo 2014







Mahindra Trucks and Buses Limited (MTBL), a part of the US $ 16.7 billion Mahindra Group, is set to mark its presence in the upcoming Auto Expo 2014, in Delhi, by showcasing two new products, TRACO 49 and TRUXO 37. These two additions to the MTBL stable will further strengthen the company’s portfolio to become a complete HCV player. In due course, the company is expected offer a more comprehensive range of world class products.

TRACO 49 tractor trailer will be available with 210 and 260 HP powerful MPOWER engines and would also feature a best-in-class cabin especially designed for longer hauls. It is specially crafted for load applications like containerized heavy duty loads, cement, steel, over-dimensional cargo, heavy machinery amongst others. The product has been designed to deliver superior fuel efficiency without compromising on power and ruggedness.

TRUXO 37, the new rigid, multi-axle truck that MTBL proposes to launch in due course, will also provide great value and better earnings to its customers through superior fuel economy and optimal power for a range of load applications.

Mahindra Trucks and Buses
Addressing the media on the plans for Auto Expo 2014, Rajan Wadhera, Chief Executive – Technology, Product Development & Sourcing & Director and Head Mahindra Trucks and Buses Limited, said, “We are fully committed to making substantial investments in new products and upgrading our existing products in order to enhance our presence as a formidable player in the Indian Commercial Vehicle space. The Auto Expo will provide us with the opportunity to do this through our varied product displays. In addition, our plans to enter new segments like ICV and MCV besides completing and upgrading our existing range are also on a firm footing”.

In addition to these show stoppers, the TORRO 25 Tipper with 9-speed transmission and bogie suspension, which recently won the prestigious HCV Cargo Carrier of the Year at the Apollo CV Awards 2014 will be displayed. LCV load products like Loadking ZOOM Container Truck and Tipper and the Tourister COSMO Bus, will also be on display at the Auto Expo 2014. Further, there will be an array of aggregates, cabin and drive line to showcase the superior technology behind the products of MTBL.

Despite an industry downturn, MTBL has reaffirmed its intent on investing Rs. 300 crore to explore new product lines in the LCV, ICV and MCV segments besides another investment of Rs. 200 crore to strengthen the current product line-up of trucks and buses including the refurbishing of existing LCVs. This reaffirms the company’s commitment towards delivering best-in-class products year on year to cater to various customer segments.

Speaking on the occasion, Nalin Mehta, Managing Director & CEO, Mahindra Trucks and Buses Limited, added, “Despite severe recessionary market conditions, MTBL is endearing itself to a large section of buyers which includes top fleet owners pan India across segments and load applications. This is a tribute to cutting edge technology with which our products are built and the ever growing service and spares network which ensures higher uptime and better earnings for our customers. Our exhibits at the Auto Expo will further reinforce our customer centricity in the form of new products and offerings”.

Today, with over 1 lakh LCV trucks and buses and more than 9,000 HCV trucks on Indian roads, the company services them with a 24×7 service network of more than 1856 touch points that includes 59 3S CV dealerships, 334 authorized service points drawn from other dealers within Mahindra’s Automotive and Farm Equipment Sector’s network and nearly 1,463 roadside assistance points strategically located on important trucking routes. In addition to the above, MTBL has a spares retail network of 575 outlets.

In tune with its commitment towards the business and customers, Mahindra Trucks and BusesLtd. has launched several pioneering initiatives such as:

  • The 5-years or 5 lakh Km Warranty, which is transferrable and an industry first
  • For tippers, the company has launched on-site warranty and has also rolled out an attractive AMC package
  • Offers such as up to 100% finance on Chassis and up to 5 year loan tenure
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