Honda Car India has reportedly plans to aggressively price its new offering – the diesel-powered Amaze, a sedan built on the Brio platform.
With the soon-to-be-unveiled Amaze, Honda Car India will make its debut in the diesel-powered car segment; and by pricing it very competitively, the company wants to take on rivals like Maruti’s Dzire face-to-face.
Maruti’s widely popular Dzire will be biggest competition to the Honda Amaze in the segment. The Dzire, the largest-selling sedan in the Indian market, comes in both petrol and diesel versions, with price ranging from Rs.4.92 to Rs.7.5 lakh (Ex-showroom Delhi).
However, the Indian subsidiary of Japanese carmaker is yet to disclose its pricing strategy about the new car. But experts bet that success of the Amaze is possible only with a cautious pricing.
When questioned about the pricing plan, Honda Car India senior vice-president (marketing & sales) stated, “We will sketch a plan close to the debut of the vehicle.”
During the past week, Honda dragged the price of its flagship sports utility vehicle CR-V down by Rs.3 lakh, providing a great hint about its aggressive pricing policy. Earlier, it slashed the price of its Jazz hatchback.
“Whichever approach the market follows, we are positive to triumph because petrol is our strong point…,” he added up.
With the aim to get the cost right — after the Jazz tragedy — it is leveraging price synergies with the Brio hatchback, the firm’s cheapest vehicle in the globe, to take some immediate interest of the Indian client. It is eyeing a elevated local content for the diesel vehicle, fairly like 80 per cent savored by the Brio.
“We are the initial one to obtain an all aluminum diesel engine in the vehicle named, Amaze. It would be extremely localized to remain costs tremendously bloodthirsty for the cost conscious Indian client,” Mr. Sen also stated.
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