Rapid is the finest model plate offering from Skoda in Indian market, as based on its German sibling Volkswagen Vento.
Quite after a long struggle, Skoda managed to print its name in the list of some best carmakers for Indian shores. Though Germans are not yet the first choice for locals because of their high maintenance cost, but are most preferred ones when it comes to driving pleasure and other comfort components.
Adding some more fineness to Skoda Rapid, now had launched a new TVC for it that clearly aims to youths and only youths. It portrays entry level sedan as a first buy of new generation at the time when they start their career with sky aiming ambitions. The TVC travels from hostel days of a student to a developed professional, pristinely showing an ambition for automobiles as embellished in Indian culture.
From the present trend, it is learnt that youths now don’t look much into the running expenses or buying cost, lest when they are delivered with high level of comfort and pleasure. Skoda Rapid frames are clearly inclining towards that direction and need not to say, also the first on that path. We just have to wait and watch whether this Czech-born carmaker will be able to attack the targeted pulse or not.
Just to add as a reminder, last TV commercial of Skoda Rapid that shows a wedding preparation was also on the same pioneering pointer i.e. generation X, seems successful that’s why now a new one is also thronged in that way.
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