SUVs are hot favourite for Indians, and that’s where Nissan wanted to cash its aspirations of acquiring 10 market shares by 2020.
Heavily inspired by the enormous sales of Terrano, Nissan got a clear idea what Indians demand. “The Terrano is a big hit. So this is telling us something about SUVs (in the Indian market). SUVs are a great segment in which we’d like to play; it’s a matter of time,” said Takashi Hata, chairman for Africa, Middle East and India, Nissan Motor Company, speaking to the reporter of a leading media house.
The confusion that arises over here is, whether Nissan is about to bring in internationally sold SUVs or would prepare a new one especially for India. We guess, the former option of getting international badges to the nation seems more feasible, where Nissan’s global portfolio includes SUVs of different sizes, engine capacities and construction (ladder frame and monocoque), of which, many are under consideration for India. Naming them it could be the Juke, Rogue, Qashqai and X-Trail that are leading the list of prospects.
Interestingly, Nissan is also studying plans of assembling SUVs in India. “In order to play in the Indian market, you have to produce. Producing isn’t an issue. We have the capacity, engineering and Nissan’s capability. But the plan has to be right.” Hata said. Hopefully, local assembly is strained to bring down the pricing in the Rs 20 lakh price bracket of those desirable SUVs.
Overall, in the league to achieve 10 percent market share in India by 2020, Nissan is apparently said to launch a compact SUV as a part of its upcoming SUV plunder.
Courtesy: Autocar India
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