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Rolls Royce aims for a century







With the advent of car companies muscling their way into India, it is imperative that the current companies maintain their lead. Not one to be left behind is the BMW owned luxury brand, Rolls Royce. For this very fact, Rolls-Royce CEO Torsten Muller-Otvos has declared that the company would settle for nothing less than 100 units for the year 2011. The company has recorded a record growth of 600% in the year 2010 and wants to extend this streak to 2011 as well.

With China been in the forefront of the company’s operations, India is scheduled to be one of the fastest growing markets for Rolls Royce. As of now, the company only has dealerships in India in two places, Delhi and Mumbai. The first and foremost requirement that the company would fulfill would be to increase their dealerships and service network. The CEO was quoted as saying that they are looking to open two dealerships in the northern territory of India namely Punjab region as also in the South in Hyderabad. As of now, Rolls Royce only have two models in their Indian portfolio namely the Ghost and Phantom. Both are priced upwards of Rs 2.5 crores. In the forthcoming Geneva show, Rolls Royce would show off the world’s first Electric Concept Ultra Luxury car. It has been code-named ’102EX’.

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