India made Maruti Suzuki Ertiga is in Indonesian market as Mazda VX1

The India made Maruti Suzuki Ertiga MPV is now on sale in the Indonesian market and has been rebadged as the Mazda VX1 and is available at the price tag of 178,800,000 Indonesian Rupiah (which is almost equal to Rs. 10.14 lakhs). The Ertiga was revealed for the Indonesian MPV market last year and is assembled by the Suzuki Indonesia from the CKD (Completely Knocked Down unit) that are being manufactured in India.

The VX1 hires the same 1.4 litre K Series petrol engine that produces about 94 PS of power and peak torque of 130 Nm. The power is transmitted to the front wheels through manual five speed transmission. The MPV is currently available in two variants from Mazda, V and R grade. Both of these seems equivalent to the Indian counterpart Ertiga’s VXi and ZXi versions. The vehicle also displays slightly more muscular exterior design as compared to the Indian brother. The changes are mainly in form of larger bumpers, larger front grille and rear spoiler. Over all it looks more aggressive.

India made Maruti Suzuki Ertiga is in Indonesian market as Mazda VX1

The rebadging is not something that is common for the Japanese automakers but one thing that this rebadging indicates is that Maruti is using all its plants capacity for petrol engine manufacture. The automaker’s petrol car sales have declined significantly over the years mainly due to the rise in the petrol prices and slower economic condition. With the current condition most of the Indian buyers have shifted towards the diesel trims. As most of the Maruti line up consists of the petrol cars so, it was a better idea to use the plant’s capacity to produce engine for Indonesian market.

Maruti Suzuki Ertiga made in India

Ertiga to come in AT Version in Indonesia and India

Emerging reports suggest that Japan-based auto giant Suzuki is working to introduce an Automatic Transmission (AT) variant of Ertiga in Indonesia in the near future.

Citing numerous Indonesia-based Suzuki dealers, various reports say that Automatic Transmission version of the car will soon be available for purchase in the Indonesian markets.

The Automatic Transmission version is expected to provide a big boost to the sales of the car in Indonesia. The car is already selling more than 7000 units per month on an average, thus it will be a right decision for the manufacturer to launch one more variant of the car to provide customers with one more option. At present, only Maruti Ertiga is available in Indonesian markets only in the petrol version. The petrol version of the car comes equipped with a 1.4-litre K-Series petrol engine.

Ertiga to come in AT Version in Indonesia and India
If the speculations are to be believed, the Automatic Transmission version of Ertiga will also be made available in the Indian markets soon. India counts among the Japanese auto giant’s largest markets.

In case Ertiga really comes in the Automatic Transmission version, it will be the first MPV to come equipped with an automatic gearbox, which will provide it with yet another competitive edge over its competitors. The manufacturer is already offering the four-speed Automatic Transmission in the Dzire, SX4 and A-Star in India.

Ertiga’s Effects Enables Maruti to Scale New Heights

The utility vehicle section in the Indian market is rising continuously, and the country’s biggest passenger auto manufacturer Maruti is one of the chief recipients.

With the introduction of renowned Maruti Ertiga, the company devised the mini crossover multi purpose vehicles section in the domestic market, and never looked backward.

The 7 seater vehicle made such an impact that the company is contending to plug the demand-supply space in spite of running at jam-packed capacitance.

Ertiga's Effects Enables Maruti to Scale New Heights
Creating the biggest triumph tale of 2012, Maruti Ertiga comes in both versions comprising petrol and turbo diesel engine.

During September and October 2012, the auto major beat back Toyota to turn out to be the second biggest utility vehicle seller in the Indian market.

But, taking into account the initial seven months’ sales facts, Toyota is still leading Maruti but the ever growing demand for the Ertiga entails that Maruti has a positive chance of hitting Toyota to the second position.

Indian utility vehicle specialist Mahindra has secured its numero uno place because of the sturdy demand for its utility vehicles particularly for the newly rolled out Quanto mini sport utility vehicle. But, M&M’s market share has declined to around 47.5 per cent as compared to the last year’s 56.5 per cent.

Ertiga's Effects Enables Maruti to Scale New Heights
Maruti’s market share remains at 15.4 pr cent as compared to 2.1 per cent in the year 2011. In the similar period, Toyota’s share fell slightly (by 0.5 per cent) and stands at 17.5 per cent.

Healthy sales of Renault Duster positioned the French car maker at fourth position in utility vehicle section.

Mr. Mayank Pareek, chief operating officer (sales & marketing), Maruti Suzuki stated, “The firm is desiring to take the utility vehicle tale beyond Ertiga in the coming times”, suggesting the mini sport utility vehicle based on the XA Alpha idea exhibited at 2012’s Delhi Auto Expo.

Tata Aria Mini all set to challenge Ertiga and Quanto

The Indian automobile maker, Tata Motors that has recently rolled out the price-cut edition of its flagship crossover, the Aria LX is also functioning on a compact edition of the similar vehicle, but the introduction is still 12 months away.

Introduction of the Maruti Suzuki Ertiga into the aggressive compact utility vehicle section has undoubtedly altered the dynamics of the Indian car biz, and that has been the cause why the majority of car makers either have introduced or functioning on the compact editions of their subsisting cars.

Tata Aria

In recent times, the market has witnessed Mahindra Quanto, the compact edition of the Xylo, which has pocketed more than 5,000 bookings during its first three weeks since introduction, further confirming the prospective of the newly shaped section. Close to join the group is Tata Aria Mini that is expected to arrive at sub Rs-10 lakh cost, which entails around Rs 5 lakh lesser than the subsisting Aria’s value.

Maruti Suzuki Ertiga

According to the statement on the street, the Aria Mini might not make use of the related hydro-made ladder-frame framework, on which the entirely developed Aria has been ramped up, Tata might utilize the previous Safari platform to turn it shorter by approximately 200 millimeter and sub-4 meter in length that will further assist it take the advantages of the lower taxes.

Mahindra Quanto
And similar to the newly rolled out Quanto and Renault Duster, the Mini edition will be a 5+2 seater, boating two jumper seats in the back that will further assist it lessen the back overhang even further.

Mahindra Quanto Vs.Competitors: A Comparison

Mahindra has always been revered as one of the most prominent names in the Indian automobile industry and sustains its stand as the most worshipped SUV maker in the country. But over the past few years, with the induction of new variants of SUVs like Scorpio, Xylo and XUV 500, Mahindra has set a yardstick for its compatriots. Xylo came as a rage but now the company has took a step ahead. Owing to the popularity of Xylo, Mahindra decided to consider prospects of going ahead with a compact SUV. This paved way to the birth of Mahindra Quanto. Considered as one of the first compact SUVs of Mahindra & Mahindra, Quanto has a lot to offer. But this newborn has ventured into an arena filled with vicious contenders giggling at the newcomer. Thus, we will now go deep into the features and specifications of Quanto and compare them in par with that of its adversaries.

Mahindra Quanto

Mahindra Quanto Vs Renault Duster

Renault Duster surely gives a tough head to Mahindra Quanto owing to the fact that it looks much better than the latter. If the features and specifications of both are to be considered, then we will notice very few incongruities between both of them. Renault is a very big name in Europe which is the reason why the base price of Duster is almost 3 Lakh more than that of Mahindra Quanto. Coming to the ergonomics, Renault Duster gives out a total powertrain of 110PS whereas Quanto delivers a total power of 100 bhp. Thus, we can ascertain minimal difference in the ergonomics of both. Renault Duster is a perfect SUV whose design has been praised well by the critics all across the globe. So primarily, Renault takes the lead in terms of the exoskeleton as well as the interiors. Secondly, mileage of both these cars runs in par with each other which takes the score to 2-1 with Quanto leading. As it had been mentioned in the previous lines, both of these cars give out the same performance which is why we give one point each to both. The score finally stands at 3-2 with Quanto once again sidelining its counterpart. But if the buyer is more inclined towards looks rather than what lies beneath the hood, and also wants to shell out more freely then Renault would be a good option. But Mahindra Quanto will still be having “Value for money” tag attached to it as it gives more features and much better handling than many of its contenders. Thus, Mahindra has once again stood up to its name.

Renault Duster

Mahindra Quanto Vs Maruti Suzuki Ertiga

Locking horns with Maruti Suzuki is surely a mean feat owing to the fact that the latter has been ruling the Indian automobile industry for over two decades now and Maruti Ertiga has a very burlystance in the market at the moment. Maruti Ertiga is presently the torchbearer in the MUV segment and is perhaps one of the toughest rivals of Quanto since it has everything that an MUV should consist of. The base diesel model of Ertiga or Ertiga LDI starts from Rs 7.30 Lakh whereas Quanto C2 on the contrary is almost 2 Lakh less than that of Ertiga. The base price of Mahindra Quanto is estimated to be Rs 5.8 Lakh. If looks are to be analyzed, then Mahindra Quanto definitely takes the lead as Ertiga bears a very uniformed and simplistic design whereas Quanto looks more of a Crossover SUV, thanks to its sporty rear design. Basically Mahindra Quanto and Maruti Ertiga belong to a different segment of vehicles. Ergonomically, Mahindra once again takes the lead as Ertiga’s engine is capable of delivering a peak power of 100 bhp at 240 Nm whereas Ertiga gives 88 bhp with a peak torque of 200 Nm. Thus, the score stands at 2-0 till now with Mahindra Quanto taking the lead. But the next point of discussion would surely give thumbs up to Ertiga as it gives a better mileage than Mahindra Quanto. Since Ertiga has Maruti Suzuki prefixed before it, thus we can expect it to give out a very remarkable mileage.Quanto gives out a fuel efficiency rate of 17.21 kmpl whereas Ertiga’s mileage stands at 20.77 kmpl. Thus, Mahindra Quanto is much more preferable to put money on rather than Maruti Ertiga.

Maruti Suzuki Ertiga

Mahindra Quanto Vs Premier Rio

Very few of us have actually heard about Premier Rio or got a glimpse of it passing by. Premier is one of the automakers which could not make much of a name in the Indian automobile industry said to be one of the fastest growing automobile markets in the world. But alongside bigwigs such as Tata and Mahindra, the prospects of shining were pretty sleek. But this is what we should call sheer underestimation as Rio is presently running as one of the most economic compact SUVs in India. Rio basically looks to be a sub-4 meter compact SUV and apparently has a BSIV complaint as well which is sidelined specifically for urban buyers. The market presence of this car might not be effective enough but if Premier considers expanding its dealership outlets then maybe Rio can outshine many of its contenders in the market. Coming to the ergonomics of the car, Rio boasts of a 1.3 L Multi-jet Diesel engine which is capable of giving out a total power of 72 bhp along with a peak torque of 183 Nm. Premier Rio being an MUV gives out a mileage of 19 kilometres per litre which is praiseworthy. On the contrary, as it has been mentioned before, Quanto gives out 100 bhp at a peak torque of 240 Nm. Thus, in terms of performance, Quanto fares better than that of Premier Rio. Rio might have been one of the cheapest compact SUVs on the circuit, but with the arrival of Mahindra Quanto, its presence has been shaken. Thus, going for Mahindra Quanto is a much better option than Premier Rio.

Premier Rio

Maruti Suzuki Ertiga receives 10,000 booking in 5 days

Maruti Suzuki stretched the Swift hatch to create Ertiga, and its job well done as the LUV stretched 10,000 bookings in merely 5 days from its launch. It seems the Life Utility Vehicle just fits the bill for almost everybody, from youngsters to families.

Maruti had painted the town red, posted several pages of ads in newspapers and highlighted digital advertising across the web for promoting its new ute-vehicle. The marketing strategy paid off with customers crowding outside dealerships to grab their booking on the new MPV. Though the Ertiga is a fresh model, the immense response showcases the trust Indian customers have in the Maruti brand. Moreover, the Eritga carves a way into an entirely new segment in market, which makes it more difficult to market the product.

Sitting in at just 4.26 meters, the Ertiga opens an entirely new segment in the market for compact MPVs. Battling against Toyota Innova and Mahindra Xylo, the Ertiga comes out as a potentially better vehicle, in terms of size and pricing. Maruti built the Eritga with a theme of togetherness, and this means the Ertiga has to offer comfort and adaptability on city road and highways.

Speaking of which, the Ertiga offers 5 or 7 seating capacity, depending on the variant you select. Moreover, the MPV offers tremendous room for luggage, besides the folding seats that accommodate access baggage. Maruti has unarguably built a vehicle, keeping the Indian customer in mind.

Maruti Suzuki Ertiga

Maruti offers petrol and diesel trims for the Ertiga with a vast price difference. The price variation between base and mid level variants of Diesel and Petrol Ertiga is because, ABS is offered as standard on the LDI and VDI, while it comes as an option on the VXI. The LXI model does not offer ABS package, making it the cheapest runner of all. This strategy is adopted to maintain balance between petrol and diesel cars, as the diesel cars fetch lesser duty now.

Mahindra will roll out the Mini Xylo in Dusshera-Diwali under the compact MPV segment. It is expected to sit under 4 meters length and yet have room for 5-7 passengers. Moreover, the Mini Xylo is expected to be prized with B+ segment hatches, making it the cheapest MPV in India.

Prices as per ex-showroom:

  • Ertiga Lxi Petrol: Rs 5.89 lacs
  • Ertiga Ldi Diesel:Rs 7.30 lacs
  • Ertiga Vxi Petrol: Rs 6.60 lacs
  • Ertiga Vdi Diesel:Rs 7.90 lacs
  • Ertiga Zxi Petrol: Rs 7.30 lacs
  • Ertiga Zdi Diesel: Rs 8.45 lacs

It’s ‘LUV’ of a different kind for Maruti, Mahindra

It appears ‘LUV’ is in the air in the automotive market. On one end, Maruti Suzuki India is in for the new ‘Life Utility Vehicle’ Ertiga, and on the other hand Mahindra’s South Korean subsidiary, Ssangyong Motor is obsessed with the ‘Leisure Utility Vehicle’ Actyon Sports.

To carve out a way into a distinct segment of the populated automotive industry, companies are coming up with new acronyms to magnetize consumers.

In January 2012, the Korean company, Ssangyong Motor Co (SMC) President and CEO Lee Yoo-il introduced the ‘Actyon Sports’ – a vehicle that featured like a pick-up truck — the firm described it as South Koreas “first LUV (Leisure Utility Vehicle)”.

The vehicle is christened as “the extravagant vehicle for out-of-doors existence”, SMC said: “Bearing in mind the remarkable boost in outdoor and extreme utility populace, ‘Actyon Sports’ dynamically counter to the requirements of the consumers who take pleasure in leisure activities”.

SMC was so intensely in ‘LUV’ with the Actyon Sports that Yooil announced it, “is the new flagship vehicle of Ssangyong Motor lineup that will enlarge the span of automobile traditions and fetch a fresh impression to the Korean automobile markets”.

For a corporation that was under pressure with debt till Mahindra & Mahindra (M&M) get hold of it in 2011, it does not come as a surprise that SMC has put money on full-size on its brand new ‘LUV’.

It's 'LUV' of a different kind for Maruti, Mahindra
“Actyon Sports has a significant role to play as a motivating force to accomplish sale figure for the current calendar and get grown trade for Ssangyong Motor , he had said then.

Moreover, in India, Maruti Suzuki also had to find ways to maintaing its dominating stand in the Indian economy, chiefly bearing in mind the reality that its market allocation in the Indian passenger cars segment, previously was at 26.18 lacs units, and has jumped down party. 38.44 percent last fiscal year.

Following this, Maruti launched the LUV, ‘Life Utility Vehicle’, in a seven-seater phase and named it, ‘Ertiga’.

Ertiga builds up the vehicle range of the Indian automotive giant and carves the way for a new segment – Life Utility segment…,” MSI announced on the launch of the SUV.

Justifying the reason for Maruti Suzuki to go for the LUV, MSI Managing Director and CEO Shinzo Nakanishi stated, “Many town folks in the country are seeking the need for a car, which is rather spacious and flexible compared to a sedan, devoid of being hulking, mild and costly like a ute vehicle.”

These people are presently having to negotiation, and resolve for a car that fails to come up to their lifestyle standards, he added.

However, could there be a chance of the two LUVs conflicting in the country in upcoming years? Uncertain.

Mahindra & Mahindra President (Automotive and Farm Equipment Sectors) Pawan Goenka said that they have no plans of launching the LUV in India anytime soon.

Indonesian automobile market will see Maruti Suzuki Ertiga after May 2012

The recent entrant in the multi-purpose vehicle segment of the Indian automobile market is the Maruti Suzuki Ertiga that has been introduced this very week in the country. Now it will be exported to the automobile market of Indonesia as well, starting from the end of May this year as per the reliable sources. With a 20 per cent growth in the previous three years, the multi-purpose vehicle segment of the Indian automobile market is the quickest growing market of automobile in India.  Right now, the existing share of the multi-purpose vehicle segment in the automobile industry of India stands at 10 per cent while Maruti Suzuki India has a good share of 3 per cent in the automobile market of Indonesia, which it is positive to magnify with the introduction of its Ertiga.

The Maruti Suzuki Ertiga will be sent from India to Indonesia via the completely knocked down (CKD) route and then it will be assembled there. Right now with the rising price of petrol fuel, more and more customers are going for the purchase of diesel engine cars in the Indian sub-continent when compared to the petrol based cars. Thus the firm has also reached to a conclusion that there will be nearly 80 percent sale of diesel models of Ertiga and the rest 20 percent will comprise of the petrol fuel boosted engines.

Maruti Suzuki Ertiga

There were also questions arising in the context of the effect, the launch of Ertiga would bring on Maruti Suzuki’s hatchback model Swift, but the firm just gave out a general update about Swift’s production capacity in units as the answer. The manufacturing of Maruti Suzuki Swift has been increased to 20,000 units from the previous 12,000 units while the waiting period of 6.5 months has now been lowered to a waiting period of 2.5 months. However, the firm is not at all thinking to manufacture CNG trim of Maruti Suzuki Ertiga as the current products of the firm that is boosted by CNG has not been capable to get the attention of the customers and make good sales across the nation. This is because of a lack of refilling options as there are very few CNG filling stations across the nation. A price of Rs 6.17 lakh (ex showroom Chennai) and Rs 6.12 lakh (ex showroom Bangalore) has been set for the base model of Maruti Suzuki Ertiga.

Maruti eager to create an alcove with its Ertiga in the MPV segment of car market

With its seven-seater Ertiga, Maruti Suzuki India intends to create an alcove in the multi-purpose vehicle car market of India. This is more like a hatchback upgrade looking forward to attract the big Indian families and divert them towards the MPV from their previous attraction to sedans, if any. Mayank Pareek, Managing Executive Officer, marketing, Maruti Suzuki India is of the opinion that they do not see Ertiga to be chosen by commercial buyers for commercial purpose as such yet. Neither does it come in the same segment of Toyota Innova or Mahindra Bolero, but it would fall in between these two vehicles for the customers to choose the best of both the kinds.

As per the auto critics and experts, since a long time the Indian automobile market has seen the small cars ruling it but for sometime now, the MPV segment is also blossoming in the recent years. Right now, MPVs are looked upon as commercial taxis to carry passengers on hire or lease basis, but with an improved design and feature on better prices may make people think differently and prompt them to try these MPVs for personal family usage. Currently, the number of sales of MPVs like Mahindra Bolero in the rural areas, for family conveniences is 8,000 units every month which costs between Rs 6.19 lakh to Rs 6.69 lakh, whereas Toyota Innova is making a sale of approximately 5,000 units every month with a price tag of Rs 9.14 lakh to Rs. 13.54 lakh. Thus both of these vehicles are acting as the main personal passenger mover where Maruti Suzuki India is very positive that its new Maruti Ertiga will surpass the entire sales figurine as well as the fan followers of Toyota Innova at least. For Maruti Suzuki India is not very sure about beating the likes of Mahindra and Mahindra’s Bolero in the commercial MPV segment.

Maruti Suzuki Ertiga

Mayank Prateek very proudly narrates the story of its successful launch of Maruti Swift hatchback in 2005 which gave the hatchback segment a new definition. The initial sales target was just 2,000 units every month but the indubitable figure were just too high than it could have been expected in the beginning. He also added that with the Maruti Ertiga, the firm wants to crave out an alcove category for such vehicles which can be easily maneuvered inside the city limits and could be parked in the tauten of parking areas. At present the Maruti Swift hatchback is sold in a volume of 20,000 units every month so the firm believes that Maruti Ertiga will be able to fill the shoes of Maruti Swift in both terms, i.e.; sales and waiting time span. Other car manufacturers are also getting into this very methodology to get hold of the MPV segment of the Indian automobile market, among these, Hyundai is getting ready to jump in with its Hexa-Space which was unveiled in January this year in the International Auto Expo 2012 at New Delhi. At the same time Toyota is contemplating to bring an MPV contrived on the platform of Etios. Whereas, General Motors is almost ready to launch it ‘unnamed’ MPV towards the end of this year while Evalia MPV is to be rolled out by Nissan.

It seems with an ongoing war of small cars in the Indian automobile market, the war of MPV will soon commence.