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Tata Motors Launches Customer Engagement Initiative “CONNEXION” For Auto Expo 2014







Tata Motors, as a leading Indian global automobile company, passionately committed to delivering the best vehicles and experiences to its customers, is gearing up for the Auto Expo 2014 next month, with the launch of Tata Motors CONNEXION Bands, the RFID enabled bands which will take its customer engagement to the next level.

The company has also launched a microsite – connect.tatamotors.com, exclusively for Auto Expo 2014, which will be live until February 12, 2014. The new interactive microsite -connect.tatamotors.com will create a virtual outreach programme for those who visit the Tata Motors stall at the Auto Expo 2014, as well as those who may wish to remotely participate in all its excitement.

Through connect.tatamotors.com and Tata Motors CONNEXION Bands, customers will have access to the world of Tata Motors at Auto Expo 2014.

At the Auto Expo 2014, Tata Motors is all set to excite its customers with an extensive range of stunning vehicles and concepts and the CONNEXION bands will allow these enthusiasts to participate in all the excitement at the Expo and simultaneously share their experiences on various social media platforms.

Tata Motors Launches Customer Engagement Initiative
The microsite will capture information of all these exciting displays and will keep customers and visitors abreast with weekly updates, launch information and even present an exclusive chance to get a sneak peek of the Tata Motors stall. Customers and auto-enthusiasts can participate in exciting weekly contests to win Auto Expo passes and other exciting prizes.

With Tata Motors CONNEXION Band, visitors can:

  • Swipe & Check-in at the Tata Motors Stall
  • Participate in contests hosted on the activity pods
  • Collect points every time one participates
  • Check points update through the master leader-board hosted on connect.tatamotors.com
  • Keep a track of points and increase the overall score
  • Win exciting prizes
  • Get clicked with their favourite Tata Motors Vehicle and share updates online
  • Download information, images on the exciting line-up from product pods

To avail of the CONNEXION band, customers can register on connect.tatamotors.com or visit the Tata Motors Pavillion. On registering online, an RFID code will be issued, through which the customers can collect their band at the Tata Motors Pavillion.Flash the Tata Motors CONNEXION Band at the Activity Pods and activate the access.

The new high-tech vehicles to be showcased at the Expo represent the new Tata Motors. The company is equally focused on environment-friendly technologies in emissions and alternative fuels, and customers can witness the stunning range of alternate fuel technologies on display, as well.

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