Tata Motors is trying to catch up with the every pace of market available in today’s trend. In order to lay down stepping stone for the same towards a new bay Tata Motors and eBay India (www.ebay.in), India’s leading eCommerce marketplace, has announced the launch of a brand store for the Tata Safari Storme (www.ebay.in/safaristorme).
Through this association customers across the country, will be able to purchase Safari Storme branded merchandise on eBay India.
Speaking on the announcement, Mr. Ratul Ghosh, Head – Strategy, eBay India, said “Post the success of the Tata Nano brand store, we are delighted to announce the Tata Safari Storme brand store on eBay India. The brand store will showcase special merchandise inspired from the iconic SUV brand exclusively for over 2.1 million active eBay consumers in India. From clothing to travel & camping gear, eBay India consumers from over 4,306 cities, towns & villages in the country will now be able to access exclusive Tata Safari Storme merchandise 24X7.”
Ms. Delna Avari, Head – Marketing Communications, Passenger Vehicle Business Unit, Tata Motors, added, “To add cheer to our customers next great adventure, we at Tata Motors through our association with eBay India, will sell branded Safari Storme merchandise on our brand store on the eBay India site. Through this initiative, we aim to further engage and deepen our connect with the ever discerning customer, who is increasingly turning to the online space, to not only plan their next holiday, but also make purchase of music, games and possibly everything, even for day to day use. eBay India is a great place to shop, guarantees reliability and allows our adventure seeking customer to gear-up for that next off-road excursion & exciting Safari Storme merchandise at the click of a button.”
Addition to it, the Safari Storme online store, will also sell branded products like leather key-chains, trekking bags, t-shirts, camping Swiss knives, magnetic compass’s and a host of other branded Safari Storme gear. With over 1.1 million live listings at any given point, eBay India reaches out to over 2.1 million active consumers across the country, making it an effective eCommerce platform for brands and merchants of all sizes.
On the technical front, Tata safari Storme is powered by a 2.2L VariCOR 16 Valve DOHC VTT engine producing peak power of 140 PS @ 4000 and maximum torque of 320NM @ 1700-2700, with options of 4×2 and 4×4 both.
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