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The Second Edition Of ‘Fiat Likes U’ To Kick Off Soon







The 2014/2015 edition of ‘Fiat Likes U’, the project created in 2012 by the Italian Ministry of Education and Fiat with the support of the Italian Ministry for the Environment, was presented at Erasmus Student Network Annual General Meeting at Bicocca University in Milan today. The new edition will be expanded to include 5 European universities, to total no fewer than 15 universities and involve approximately 700,000 students.

The project will kick off at the universities of Pisa, Istanbul and Turin before setting off for four simultaneous legs in other three universities. It will end mid December 2015. Fifteen universities will be involved: University of Bari, Turin Polytechnic, University of Bologna, University of Padua, LUISS Guido Carli University, University of Florence, University of Naples – Federico II, University of Milan Bicocca, University of Catania, University of Palermo, Erasmus University Rotterdam, Technische Universitat Munchen, Wroclaw University of technology, Universidad Tecnica de Madrid and Istanbul University.

Numbers confirm its past success: the vehicle sharing service was used to the full and demand was 5 times higher than availability. The eight available 500L and Panda vehicles travelled nearly 400,000 kilometers. Further proof that the project is a winner include many interviews posted on YouTube and 450,000 visitors to the dedicated likesu.fiat.it website.

The Second Edition Of 'Fiat Likes U' To Kick Off Soon

Sustainable Mobility

The project springs from Fiat’s desire to provide practical answers to the mobility problems of young people, who are increasingly focused on economic and environmental issues. Young people put the utmost emphasis on reducing environmental impact and at the same time seek vehicles with low running costs and fuel consumption, priced according to their spending potential and with suitable purchasing plans. Not by chance, the brand has expanded the project to involve other universities in Europe and Italy also through the ESN-Erasmus Student Network.

Entirely Free Car Sharing Service

With the objective of promoting sustainable mobility by means of rational use of vehicles and contributing to increasing awareness of environmental issues in universities, the Italian automaker is making available a fully free car sharing service, organized jointly with ICS managers of various involved cities. Using the service is simple. Furthermore, in the Italian cities where the “Io Guido” car sharing service is available, the Fiat Likes U cars can enter park free of charge and restricted traffic areas.

Fiat Ambassador, 2000 Euros For Service Managers And A Car On Free Loan For The Best Two

A student – the Fiat Ambassador – will be responsible for coordinating the car sharing service at each university. These students will have a unique opportunity to put themselves to the test and showcase their organizational and management skills. They will receive a salary of €2000 during employment. The two best Fiat Ambassadors will be awarded with a Fiat on free loan for month.

Paid On-The-Job Training Opportunities And 15 Lectiones Magistrales Held By Fiat Managers

“Fiat Likes U” is a wide-scope project which invests in young people and awards merit by providing opportunities for employment and studying. So, the company is providing from 1 to 5 paid on-the-job training programmes for each university involved in the project. The objective: to put excellences of an international group at the service of young students to contribute in a concrete manner to their education.

The New Fiat 500L Beats Edition And Trekking Have Been Chosen For The Exclusive Car Sharing Project

The Second Edition Of 'Fiat Likes U' To Kick Off SoonThe university fleet involved in “Fiat Likes U” vehicle sharing project will include 500L Trekking, Panda 4×4 and 500L Beats Edition. These vehicles are encapsulate and completely new all of Fiat’s experience in accessible, sustainable mobility. Some features also make them ideal for car sharing, such as the great interior space, the flexibility of use and five doors.

The 500L Trekking is a development of 500 family with two perfectly fused souls which love to play off one another every day: one more adventurous, perfect for those little weekend emotions which make life worth living and one metropolitan, for breezing through the city. Standard features include eight channels, sophisticated equalizing algorithm and BeatsAudio, a high-tech audio system created by Beats by Dr. Dre with 520W of total power, amplifier and DSP.

The new Panda – the coherent evolution of a bestseller of which over 6.4 million units were marketed over 31 years – will also be available. Today, the model comes of age in this 3rd generation, providing more quality in terms of functionality, space, safety and technology features.

Eco:Drive: A Fiat On Free Loan For The Most Virtuous Driver

The Fiat models involved in the “Fiat Likes U” car sharing project all fit eco:Drive, an eco-friendly application developed by Fiat in 2009. The system analyses driving style by collecting onboard data and supplies personalized tips with the objective of reducing fuel consumption and CO2 emissions by up to 16%. For this new edition of “Fiat Likes U”, eco:Drive becomes social: students will be asked to link to their social network profile when they sign up. In this way, they will see the provisional ranking in real time and experience the competition live together with fans.

Vodafone Is Partner Of The ‘Fiat Likes U’ Project In Italy

Erasmus Student Network, UStation – the university radio network, and Io Guido will be joined in Italy by another proud partner: Vodafone Italia. More in detail, all cars will have Wi-Fi 4G coverage and more. All ‘Fiat Likes U’ users will have access to Spotify Premium offered free of charge by Vodafone.

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