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Toyota’s new initiative: The Toyota Green Journey







Toyota Kirloskar Motor Pvt. Ltd. has made announcement about the launching of its new idea ‘Toyota Green Journey’, an intellection and novelty competition to get young college pupils in the country to toy with sustainable proposals for a greener future.

Toyota Green Journey is an attempt to seed and endorse green thoughts on how frugal innovation can perk up waste management, fuel utilization and utilization of green techs in urban Indian homes.

The new idea consists of three rounds of contests on the web in which partakers will be asked to deliver their ideas on careful proposals to maintain the surroundings and endorse green future.

Toyota's new initiative The Toyota Green Journey

The selected 15 groups will then make a concluding presentation to a well-regarded board comprising 6 associates. The adjudicators comprises Maj. General D. N. Khurana (Retd) Chairman of Center of Public Policy, Govt. of India, Mr. Rohit Ohri, Chairman, Dentsu Communications, Dr. Aditya Mittal, Prof. IIT Delhi, School of Bio Science, Mr. Shekar Viswanathan, Deputy Managing Director, Commercial, TKM, Mr. Sandeep Singh, Deputy Managing Director, Sales & Marketing, TKM and Mr. Sunil Goyal, Former CEO, Bharti Teletech & Founder of Nest Angel Fund.

Assessing the presentations on a variety of factors, the victors of the rivalry will each get a cash prize of Rs. 1.5 lakhs.

While talking about the initiative, Mr. Sandeep Singh, Deputy Managing Director, Marketing, TKM stated that the company is said to be the leaders of hybrid technology and is famous for it internationally.

As a branch of the company’s attempt to instruct and create alertness about hybrid technology, Mr. Sandeep said that they are very pleased to declare the launch of Toyota Green Journey involving young bright minds. This plan will offer them a chance to get in touch with pupils from more than 500 institutions in the country and assist them create greener ideas to preserve energy and fuel.

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