Its just been days since the Toyota Etios Liva was launched and it already has generated a huge response. So much so that, just before a week could be completed from its launch date, the Liva has garnered about a 1000 confirmed bookings from all over the country. Top officials from Toyota say that they have so far received about 15k enquiries for the Liva and more are being counted in. More than 40k Etios sedans and 20k Etios Liva units are expected to sell this fiscal. Waiting periods of the Etios sedan have been reduced to a mere 30 days from the earlier 3-4 months. The Liva price in Mumbai (ex-show room) starts from Rs 4.12 lakhs.
Moreover, Toyota are currently in an expansion mode and want to hire about 2000 people for their facilities in India. Top officials from Toyota say that they aim to capture about 15 percent of the market share by the year 2015.