Amaze Helped Honda to Grow by 20% – Sales Report

Honda had announced the sales figure for April 2013 in which it had stated a growth of 20%.

The total numbers of car that Japanese carmaker had sold in April 2013 is “8,488 units”, against the 7,075 units in same period of last year. The derivation of 20% is gotten into sleeves by calculating the yielded data on YoY basis, and even more to that, mentioned below is the simplified of aura of bespoken sales report.

Model wise sales break-up for April 2013:

[table id=129 /]

Taking a view at the table it can be calculated, the clubbing of all the models (i.e. 3636 units), excluding Amaze, doesn’t even lead the numbers near to newbie’s crunches (of 4852 units), hence it can be termed as a good performance in the diesel plethora of Honda, that was being its first attempt with the 1.6L i-DTEC diesel engine in our local fraternity, and it should be kept floated throughout the duration, hopes Honda officials.

Honda Amaze

Lending a vision for same, Mr. Jnaneswar Sen, Sr. Vice President – Marketing &Sales, Honda Cars India Ltd. said, “April 2013 was a significant landmark in Honda’s journey in India. With new investments in Tapukar plant, launch of advanced i-DTEC diesel engine technology, and rollout of new family sedan Amaze, Honda has set on a new phase of growth in the country.”

It seems Honda was playing a heavy bet on the lower C segment sedan where it has received tremendous response from the customers despite of slowdown in the industry.

Adding last bits to the brief, Mr. Sen concluded, “We are confident that Amaze will drive our growth in this fiscal.”

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