The focus of all film makers from all eras have been the ultra modern urban couple, since time immemorial. These times are no different and the iconic Volkswagen Beetle seems to the first choice for these lens men when it comes to uplifting their fashion and style quotient.
Many will recall, the ensuing battle for the trendiest car owner began with the movie Aisha, where the daughter of Bollywood legend Anil Kapoor, Sonam Kapoor drove a bright yellow Volkswagen Beetle. Then followed the romantic flick Anjaana Anjaani in which the car that was splashed around the city on its posters was a blush, but in the phase leading to the blush of the movie, Priyanka Chopra (Kiara) drove her way around in a yellow Volkswagen Beetle.
Virtually mimicking the two predeccesors, Break Ke Baad starring nephew of Bollowood ace Aamir Khan, Imran Khan and Deepika Padukone(daughter of badminton legend Prakash Padukone), where in the initial teasers it is shown that Deepika(Aaliya Khan) drives a bright yellow Volkswagen Beetle.
What is intriguing here is that how the cultural tag attached to this vehicle has given it a feminine appeal. In further development Volkswagens has collaborated with popular Barbie brand with regards to the Beetle. To further add to the popularity if this cute car is the recent news of, Imran Khan gifting his then fiancee Avantika, a red Volkswagen Beetle as an engagement gift.
The year 2009 marked the 50th birth anniversary of the iconic Barbie doll and a gift to the real-life ‘Malibu Dream House’ and to pay honor to the iconic brand of the 60’s, Volkswagen has initiated a collaboration with toy maker Mattel Toys to create a Life-Size version of ‘Barbie’s Malibu Dream Car’, the all new Volkswagen Beetle convertible. It is just not only good looking, but comes with loads of features which makes the car complete and a delight to drive.