With kick off of the Bentley Mulsanne six city tour, the Mulsanne will travel six cities in India, as an offline activity to attract potential customers. Launched back in 2010, the four-door limo will travel to Mumbai, Pune, Hyderabad, Bangalore, Chennai and Ahmedabad. The tour was inaugurated in Mumbai, where it will be displayed until February 22, 2012.
Bentley plans to expand its market to other metropolitans and developing cities, where the auto luxury industry is booming. The tour aims to give the potential customers an experience with Bentley at their doorstep. At the kick off, Mr. Satya Bagla, Managing Director, Exclusive Motors said, “We are happy to announce the Mulsanne six city tour. Last year we did the CFS tour in eight cities which was a success. Our customers are our priority and with the Mulsanne Tour we are directly reaching out to our future customers across key cities.”
The luxury car brand gives customers certain degree of choice with the car styling. This attention to details makes it a dominant luxury car brand. The luxury Bentley flagship offers a palette of 114 paint colors, 21 carpet colors, nine wood veneers and 24 interior leather hides, created using decades-old tanning process. As if this was not enough already, Bentley offers to develop the interior color, matching customer’s taste, maybe his suitcase or shoe.
